Data Strategy & Analytics Senior Analyst at Kepler Group | NY, US | Rezi

Data Strategy & Analytics Senior Analyst at Kepler Group

Data Strategy & Analytics Senior Analyst

Kepler Group · NY, US

1 weeks ago

Data Strategy & Analytics Senior Analyst

Kepler Group · NY, US

8 days ago
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About the Role

The Senior Analyst plays a critical role in ensuring client and company success by reporting and measuring digital campaign performance, mining for deeper insights to drive performance, developing testing roadmaps, and leveraging martech to solve critical data challenges. The position requires strong quantitative skills, business savvy to understand and advance client marketing goals, a technical mind with attention to detail and patience to troubleshoot within ad tech platforms, and a desire to be part of a team that’s out to change the industry.

Responsibilities

  • Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
  • Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to.
  • Develop and execute custom analyses to uncover insights that support media optimizations and/or client recommendations.
  • Deploy best practices in media/site tracking and customer data management to maximize data availability and cleanliness for deep analysis.
  • Build and regularly update forecasts for media performance based on conversion targets and/or available budget and communicate their predictive accuracy.
  • Establish and maintain data connections for clients leveraging data visualization tools such as Datorama.
  • Provide recommendations for data visualizations and develop ad hoc client-facing reporting and visualizations leveraging Excel, PowerPoint and Python to illuminate insights.
  • Assist in automating reporting processes to enable business scale, gaining a thorough understanding of major media platforms and data collection methods.
  • Learn about and leverage Adtech/Martech capabilities via vendor research, training, and use case development.
  • Become an expert on client tech stacks and how data assets are leveraged for targeting and measurement.

Requirements

  • 1-3 years of cross-channel digital media analytics experience.
  • Client-facing experience and insights generation.
  • Experience with advanced analytics and structured testing.
  • Strong background in analytics / statistics with experience working with big data sets.
  • Knowledge of programming languages to aid in analysis (e.g. SQL, Python).
  • Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite.
  • Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms).
  • Site Analytics experience (GA4 / Adobe).
  • Appetite for learning new technologies and interest in automating workflows through the use of AI.
  • Excellent communication and presentation skills with strong ability to create and build relationships.
  • Ability to apply innovative thinking to solve complex client marketing challenges.
  • Ability to self-manage, juggle multiple priorities, and pay close attention to details.
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment.

Skills

  • Analytics
  • Statistics
  • SQL
  • Python
  • Datorama
  • Looker
  • PowerBI
  • Microsoft Office Suite
  • MMM
  • Attribution
  • Lift / Incrementality Testing
  • Data Clean Rooms
  • GA4
  • Adobe
  • AI
  • Communication
  • Presentation
  • Relationship Building
  • Innovative Thinking
  • Problem Solving
  • Self-Management
  • Prioritization
  • Attention to Detail

Location

  • Remote

Work Type

  • Full-time
  • Hybrid
  • Remote

Experience Level

  • Senior

Salary/Compensations

  • $73,500 - $85,000

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • Group RRSP Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

About the Company

  • Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
  • We act as clients’ agency of record, their in-house team, or a hybrid, harnessing data and technology across all paid digital media and data-driven CRM channels.
  • AdAge recognized Kepler among the Best Places to Work in 2022.
  • Digiday named Kepler the Most Innovative Media Agency in both 2025 and 2026.
  • We are transparent with our employees regarding company financials, bonus goals, and challenges.
  • We are growing, offering unparalleled development opportunities and a role in shaping the company's direction.
  • We foster a fun environment where employees work with and learn from the smartest people in the industry.

Equal Opportunity

  • Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
  • Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here