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About the Role
First Databank (FDB) is seeking a Brand Communications Manager to own the company's brand voice and public narrative. This role involves editorial planning, social media presence, media relations, customer stories, and website content, ensuring consistency, credibility, and clinical accuracy across all channels. It's a hands-on opportunity for a professional to manage vendor relationships and lead content programs involving various stakeholders, supporting FDB's expansion from a drug knowledge provider to a clinical guidance partner.
Responsibilities
- Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
- Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
- Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
- Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
- Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.
Requirements
- Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
- Vendor and cross-functional stakeholder management skills.
- Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
- Ability to translate brand strategy into day-to-day editorial decisions and content standards.
- Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.
- 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
- Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
- Experience managing vendor and agency relationships.
- Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.
Skills
- Brand voice
- Editorial planning
- Crisis communication
- Public narrative
- Social presence
- Media relations
- Customer stories
- Blogging
- Website editorial
- Content programs
- Vendor management
- Agency management
- AI-assisted content tools
- B2B content
- Cross-functional stakeholder management
- Writing
- Editing
- Editorial judgment
- Brand strategy
- Content standards
- Collaboration
- Product Marketing
- Sales
- Legal
- Clinical teams
Location
- South San Francisco, CA
- Durham, NC
- Carmel, IN
Work Type
- Hybrid
Experience Level
- 5-7 years
Education Level
- Bachelor's degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.
Salary/Compensations
- $116,000 to $147,000 (San Francisco, CA)
- $85,000 to $110,000 (Carmel, IN)
- $99,000 to $127,000 (North Carolina)
- $85,000—$147,000 USD
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Long term disability insurance
- Life insurance
- Matching 401k
- Flexible spending savings account
- Paid holidays
- Paid time off
- Employee assistance program
About the Company
- FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions.
- With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions.
- We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes.
- We value Integrity, Respect, Responsibility, Teamwork, and Creativity.
- Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016.
Equal Opportunity
- We are an Equal opportunity employer – vets/disabled.
- We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.
- First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email accommodations@fdbhealth.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
- For more information about our commitment to equal employment opportunity, please visit EEO is the Law, EEO is the Law Supplement, Pay Transparency, and FDB EEO/AA Statement.