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About the Role
We are looking for a Senior Group Sales Director to grow our relationships with leading media agencies in the UK. Based in London, you’ll combine senior agency relationship management, hands-on selling and team leadership. Working closely with our Country Manager UK, you’ll turn agency partnerships into sustainable revenue growth, develop your team and strengthen Seedtag’s position across your agency portfolio.
Responsibilities
- Own the commercial strategy for your agency portfolio, translating UK business priorities into clear account plans and revenue targets.
- Build and strengthen senior agency relationships, connecting with investment, planning, programmatic and client leadership teams to identify opportunities and grow adoption of Seedtag’s solutions.
- Lead, coach and develop your sales team, setting clear expectations, supporting progression and building a culture of accountability and collaboration.
- Stay close to the business, opening doors, shaping proposals, leading negotiations and helping the team close strategic opportunities.
- Drive sales execution, maintaining accurate forecasts, a healthy pipeline and consistent account planning through Salesforce.
- Expand existing partnerships and win new business, increasing Seedtag’s presence across agency teams, advertiser accounts and relevant channels.
- Partner with Client Success, Trading, Marketing and Insights to deliver effective proposals, strong campaign outcomes and long-term client relationships.
- Work closely with the Country Manager UK on commercial priorities, resource needs and opportunities across your portfolio.
- Represent Seedtag in the market, communicating our positioning confidently in agency meetings, pitches and industry events.
- Bring agency and client insights back into the business, helping inform product development and our go-to-market approach.
Requirements
- A strong track record in UK digital advertising sales, with experience growing agency partnerships and delivering against revenue targets.
- Established relationships across the UK media agency ecosystem.
- Experience leading and developing commercial teams, combining coaching with hands-on involvement in strategic accounts.
- A solid understanding of programmatic advertising and the UK media landscape; experience across video and Connected TV would be valuable.
- The ability to turn agency structures, client priorities and market insights into actionable commercial plans.
- Strong sales discipline, including account planning, pipeline management and accurate forecasting in Salesforce.
- Confidence navigating complex agency organisations, engaging senior stakeholders and negotiating commercial agreements.
- A collaborative approach and the ability to work effectively across commercial, operational and product teams.
- Clear communication, sound commercial judgement and the ability to prioritise in a fast-moving environment.
Skills
- Salesforce
- Programmatic advertising
- Video advertising
- Connected TV advertising
Location
- London
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- Accelerated, hands-on development with real ownership, global projects, and internal mobility.
- Flexible schedules and a hybrid model.
- Access to online learning, continuous training, and optional English or Spanish group classes.
- Well-being initiatives such as SeedDay, Digital Disconnection, and team-building moments.
- Global events, offsites, celebrations, and a strong sense of belonging.
About the Company
- Seedtag is the leading Neuro-Contextual Advertising Company.
- We are redefining how advertising works in a privacy-first world by moving beyond keywords and cookies, towards understanding human emotion, intent, and context.
- Powered by advanced AI and neuroscience, our proprietary technology, Liz, delivers a deep, human-like understanding of content and attention.
- This enables brands to connect with audiences at the right moment, in the right mindset, with ads that are relevant, engaging, and respectful of the user experience.
- Founded in 2014 by two ex-Googlers, Seedtag has grown into a global company with 500+ Seedtaggers across 17 countries, backed by €250M in funding, and expanding rapidly across the open web and Connected TV.
- We’re not just building technology, we’re rewriting the rules of advertising.
Equal Opportunity
- At Seedtag, we foster an inclusive environment where everyone can thrive.
- We welcome diverse perspectives, as they fuel our innovation and growth.
- If you require any accommodations during the hiring process, please let us know.
- We’re committed to ensuring a positive and accessible experience.