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About the Role
The Creator Marketing Manager owns the process of turning creator-generated content into licensed assets for large-scale paid media campaigns across Meta, TikTok, and YouTube. This role acts as a liaison between creators, legal/financial departments, and paid media teams, ensuring a consistent supply of high-quality, rights-cleared assets.
Responsibilities
- Own the end-to-end allowlisting program, including sourcing handles and securing access across platforms.
- Maintain an active roster of allowlisted handles based on media plan requirements.
- Troubleshoot issues such as expired codes, revoked access, and platform permission changes.
- Build an intake process for content, ensuring it is reviewed, rights-cleared, and ready for paid media.
- Secure usage rights for creator and customer-generated content, negotiating terms, channels, and permissions.
- Maintain a rights ledger to track all assets, agreements, and renewal dates.
- Manage the creator payment budget, including rate negotiation, fees, and bonuses.
- Process payments and invoicing to ensure creators are paid accurately and on time.
- Partner with Legal and Compliance on claims-sensitive language and disclosure requirements.
- Build and maintain the content library with proper taxonomy, naming conventions, metadata, and tagging.
- Deliver organized asset batches to the paid media team on a predictable cadence.
- Track assets from receipt through launch to ensure maximum utilization.
- Identify standout content early for potential use.
- Own reporting on creator-sourced creative performance, including spend, ROAS, CAC, and hook/hold rates.
- Report ROI by creator, content type, product, and platform to inform strategic decisions.
- Calculate and track the economics of the pipeline, including cost per licensed asset and cost per active handle.
- Partner with paid media and creative teams on the testing roadmap, sourcing content against specific needs.
- Provide monthly insights to leadership on channel performance and future needs.
Requirements
- 3+ years in influencer marketing, creator operations, UGC sourcing, social, or paid media coordination.
- Highly organized with a strong reliance on trackers and systems.
- Skilled in working with creators, providing clear briefs and timely communication.
- Analytical with comfort in spreadsheets and performance report analysis.
- Working knowledge of paid social mechanics, including allowlisting and Spark Ads.
- Clear, direct communicator capable of managing deadlines and budget conversations.
- Comfortable with ambiguity and a fast-paced environment.
- Experience negotiating usage rights or managing creator contracts and payments is a plus.
- Familiarity with a creative analytics platform or DAM/content library tool is a plus.
- Experience in health, wellness, supplements, beauty, or another claims-sensitive category is a plus.
- Familiarity with TikTok Shop, affiliate programs, or creator commerce is a plus.
- Experience working directly alongside a paid media team is a plus.
Skills
- Influencer Marketing
- Creator Operations
- UGC Sourcing
- Social Media Marketing
- Paid Media Coordination
- Allowlisting
- Spark Ads
- Rights Management
- Budget Management
- Content Library Management
- Data Analysis
- Spreadsheet Proficiency
- Performance Reporting
- Communication
- Negotiation
- Project Management
Location
- Boston, MA (Hybrid)
- New York, NY (Hybrid)
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 3+ years
Benefits
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- Wellness stipend for health & fitness
- Commuter benefits
About the Company
- People First: We take care of ourselves, our teammates and our customers equally.
- Constant Improvement: Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business.
- Transparent and Open Communication: Say it straight or it comes out crooked- respectful and direct communication always.
- Ego is the Enemy: Always stay humble, hungry, and curious.
- Think Like an Owner: How are my actions or this moment going to affect the big picture?
- Risk Taking: Make informed bets and emotionally move on from the ones that don’t work.
- Creativity and Rapid Iteration: Think big, fail fast and inexpensively.