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About the Role

This role is responsible for overseeing and evolving global B2B and B2C digital platforms, ensuring a cohesive, high-performing, and technically sound external digital footprint that delivers seamless, UX-first experiences.

Responsibilities

Own the end-to-end strategy and management of Blue Ant’s digital properties, including corporate, brand, title-specific websites and key platforms such as the screening portal, ensuring best-in-class design, functionality, performance, accessibility, and security.
Lead digital experiences across B2B and B2C platforms, including corporate sites, sales, microsites and screening platforms, and consumer-facing sites for content discovery, marketing, and ticketed experiences - always prioritizing clarity, usability, and conversion.
Oversee and continuously optimize the screening portal experience, managing updates, UX improvements, content organization, and performance to ensure an intuitive and effective experience for clients and partners + maintaining and inputting metadata for all titles in the screening portal.
Own Google Account Manager access, permissions, and integrations, and manage Google Analytics and Google Tag Manager to ensure accurate tracking, reporting, and insights.
Own Typeform forms and surveys, including integrations, data integrity, and reporting.
Act as liaison for monetized video player management (Voltax), supporting implementation, performance tracking, and optimization.
Manage relationships with external development and technology partners, ensuring quality delivery, cost control, and clearly defined technical requirements.
Continuously evaluate, optimize, and evolve the tools, platforms, and workflows used by internal teams, identifying opportunities to improve efficiency and effectiveness.
Explore and implement AI-powered and automation-driven solutions to streamline website development, content publishing, analytics, and digital experience optimization, ensuring scalable and future-ready practices.
Identify emerging trends, technologies, and best practices in digital experience and web development, translating them into practical improvements across platforms.
Ensure all digital properties follow web security, privacy, and accessibility best practices and standards.

Requirements

5+ years of experience in digital platforms, websites, or digital experience roles.
Proven experience managing multiple websites and CMS platforms, ideally within media, entertainment, or consumer brands.
Experience working across both B2B and B2C digital ecosystems, with an understanding of distinct user journeys and business objectives.
Strong understanding of UX, SEO, analytics, CRO, and digital performance optimization.
Hands-on experience with WordPress and website publishing workflows.
Experience working with Google Analytics, Google Tag Manager, email marketing platforms, and form tools.
Strong project management skills with the ability to work cross-functionally across creative, marketing, sales, and technical teams.
Comfort managing external vendors and translating business objectives into clear technical execution.

Skills

Website strategy
UX thinking
CMS expertise
WordPress expertise
Analytics
SEO
Digital marketing support
Google Analytics
Google Tag Manager
Typeform
Voltax
AI-powered solutions
Automation-driven solutions

Location

Toronto

Work Type

Hybrid

Experience Level

Manager

Salary/Compensations

$70,000 - $80,000 per year

About the Company

Blue Ant Media is an international streamer, production studio, advertising sales and rights-management business.
The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV.
Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide.
Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa.
Our employees are passionate experts in all of our business areas.
They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms.
We actively seek new employees who embody our core values: think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together.
We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges.
At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape.
Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.

Equal Opportunity

At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility.
As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world.
We know what we create, distribute, and produce is better with a diverse workforce.
In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.
While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates.
Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.
If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply.
We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration.
If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at hr@blueantmedia.com.