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About the Role
Gigs is seeking a Partner Marketing Manager to own partner marketing for one market, turning contracts into customers by developing and executing go-to-market strategies. This role involves working closely with partners like banks, fintechs, retailers, and carriers to drive adoption and revenue.
Responsibilities
- Own partner go-to-market strategy, including launch plans, joint calendars, local positioning, and budget management.
- Review creative assets and decide on production.
- Integrate marketing considerations into partnership deals before signing.
- Research prospective partners and assess their viability.
- Define channels, user reach, lifecycle emails, and promo budgets within contracts.
- Leverage partner's own platforms for marketing, such as in-app placement and push notifications.
- Manage Marketing Development Funds (MDF) by co-funding promotions tied to new activity and milestone achievement.
- Collaborate with analytics to conduct pre/post and A/B tests.
- Adapt marketing messages for local markets.
- Engage with PR agencies, local press, and podcasts.
- Secure legal, comms, and compliance sign-offs for carrier launches.
- Develop a playbook for smaller partners, including self-serve resources.
- Collaborate with internal teams (Sales, Partner Success, Product, Design) to ensure a consistent partner story.
- Report on results, updating growth levers trackers with campaign status and incremental ARR.
- Contribute to the marketing incremental ARR target.
- Utilize AI daily for drafting and research, and help shape AI-driven channel strategies.
- Prepare toolkits for regional leads to facilitate expansion into new markets like APAC.
- Turn partner contracts into active customer bases.
Requirements
- Ability to influence individuals not directly managed, such as marketing heads or comms teams.
- Proficiency in partner marketing, both pre-deal (positioning, marketing case) and post-deal (activation).
- Strong understanding of consumer marketing principles, including audience research, lifecycle marketing, CRM, push notifications, and in-app messaging.
- Familiarity with key metrics like LTV, attach rate, ROAS, and incrementality.
- Native fluency in French or Portuguese, with strong English communication skills.
- Knowledge of local press, carriers, and banks in the assigned market.
- Experience in building initiatives from scratch with no existing playbook or team.
- Ability to write briefs and ship assets independently.
- Understanding of co-funding, milestone-based spending, and attribution limitations.
- Experience with AI tools for speed and creativity, with an understanding of human review needs.
- Background in startups, agencies, fintech, payments, marketplaces, or consumer subscriptions.
- Experience in high-growth environments.
- Experience with carriers, eSIM, travel products, merchant-led programs, or partner programs at a scale-up is a plus.
- Experience adapting global brands across regions like Latin America, Europe, or Asia is beneficial.
Skills
- Partner Marketing
- Go-to-Market Strategy
- Marketing Budget Management
- Creative Review
- Contract Negotiation
- Market Research
- Channel Strategy
- Lifecycle Marketing
- CRM
- Push Notifications
- In-App Messaging
- Performance Marketing
- A/B Testing
- Localization
- Public Relations
- AI Tools
- Cross-functional Collaboration
- Reporting
- Sales Enablement
Location
- France
- Brazil
Work Type
- Hybrid
- Occasional Travel
Experience Level
- Zero-to-one experience
Benefits
- Competitive compensation
- Stock options
- Home office/work setup stipends
- Learning and development budget
- Free phone
- International data plan
About the Company
- Gigs is building the operating system for mobile services, enabling tech companies to embed global connectivity into their products.
- The company automates provisioning and removes telecom complexity for businesses.
- Gigs has a team of approximately 150 people across the US and Europe.
- The company has secured nearly $100 million in funding from investors including Ribbit Capital, Google, and Y Combinator.
- Gigs is described as one of the fastest-growing tech companies, attracting talent from companies like Stripe, Airbnb, and Shopify.
- The company is addressing deep technical and regulatory challenges in the telecom space.
- Gigs values curiosity, creativity, and the opportunity to shape the future of telecom.
- Core values include leaning into challenges, speed, ownership, customer obsession, comfort with ambiguity, and a first-principles approach.