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About the Role

As the technical lead on client engagements, you’ll own end-to-end delivery from discovery and solution design to hands-on build and QA across Adobe Target, AEP, Real-Time CDP, CJA, and tag management platforms. We’re looking for someone who loves solving complex MarTech challenges, takes pride in the precision of what they build, and collaborates effortlessly with clients and teams.

Responsibilities

Serve as the technical lead across client engagements, bridging business strategy with hands-on technical architecture, implementation, and quality assurance.
Own complex technical workstreams end-to-end leading discovery, translating measurement and business requirements into scalable architectures across Adobe Target, Adobe Experience Platform (AEP), Real-Time CDP, Customer Journey Analytics (CJA), and modern tag management platforms.
Lead technical discovery and requirements-gathering sessions with developers, analysts, marketers, and product teams.
Document comprehensive solution designs, technical requirements, implementation approaches, and system dependencies while proactively identifying risks and limitations.
Build, implement, and QA A/B and multivariate tests in Adobe Target using the Visual Experience Composer (VEC), form-based activities, and custom code.
Implement profile scripts, audience qualification logic, and Target Recommendations.
Design measurement frameworks covering success metrics, guardrail metrics, sample size, test duration, and statistical significance.
Architect and work with XDM schemas and dataset ingestion pipelines.
Configure streaming, edge, and batch segmentation, audience evaluation, and downstream activation.
Configure the AEP Identity Service, identity namespaces, and ECIDs to ensure accurate customer profile stitching.
Lead hands-on implementation and configuration of Adobe Experience Platform Web SDK, datastreams, edge decisioning, and personalization.
Monitor and debug network payloads and server responses to ensure accurate data flow into AEP datasets and downstream tools.
Architect, evaluate, and implement data layer designs across Adobe Launch/Tags and Google Tag Manager (GTM).
Manage and troubleshoot rule conditions, custom extensions, data elements, and tag firing.
Trace data from the browser through the data layer, tag management, Adobe Edge/AEP, datasets, and downstream reporting or activation.
Diagnose and fix complex issues involving JavaScript errors, cookies, local/session storage, identity stitching, event duplication, data loss, and reporting discrepancies.
Act as a trusted technical lead on engagements.
Communicate technical concepts clearly to both technical and non-technical stakeholders, present architectural recommendations, and constructively challenge requirements to balance business goals with technical feasibility and maintainability.

Requirements

4+ years of hands-on experience in marketing technology, web analytics, personalization, experimentation, or related technical consulting/engineering roles.
Prior client-facing, consulting, or agency experience preferred, with proven ability to lead discovery sessions, present solutions, and manage technical communication.
Deep experience building, implementing, and QA’ing A/B and multivariate tests.
Hands-on proficiency with VEC, form-based activities, custom code activities, Target Recommendations, and profile scripts.
Understanding of experimentation methodology (testable hypotheses, success/guardrail metrics, sample size, test duration, and statistical significance).
Implementation familiarity via Adobe Launch/Tags, at.js, and/or AEP Web SDK.
Strong working knowledge of XDM schemas, dataset ingestion, and source/destination connections.
Experience with streaming, edge, and batch segmentation, audience evaluation, and activation.
In-depth understanding of the AEP Identity Service, identity namespaces, ECID, customer identifiers, and their impact on profile stitching.
Clear understanding of event data vs. profile attributes and when each should be applied.
Hands-on implementation and troubleshooting of AEP Web SDK, datastreams, identity, decisioning, and personalization.
Expertise troubleshooting event payloads and network requests using browser DevTools.
Hands-on experience with Adobe Launch/Tags and Google Tag Manager (GTM).
Deep understanding of data layer design, rule conditions, extensions, and data elements.
Proven ability to trace data flow from the data layer through tag management into downstream analytics and marketing platforms.
Strong proficiency reading, writing, and debugging custom JavaScript.
Comfortable building test variations and troubleshooting rendering and styling issues.
Deep expertise troubleshooting console errors, network requests, cookies, local/session storage, cross-browser behavior.
Proven ability to diagnose identity issues, event duplication, data loss, audience qualification bugs, and inconsistent reporting.

Skills

Adobe Target
Adobe Experience Platform (AEP)
Real-Time CDP
Customer Journey Analytics (CJA)
Tag Management Platforms
Adobe Launch/Tags
Google Tag Manager (GTM)
JavaScript
HTML
CSS
Browser Debugging
XDM schemas
Dataset ingestion
Segmentation
Audience activation
AEP Identity Service
ECIDs
AEP Web SDK
Datastreams
Edge decisioning
Personalization
Visual Experience Composer (VEC)
Target Recommendations
Profile scripts
Data layer design
Rule conditions
Custom extensions
Data elements
Network payloads
Server responses
Client-side debugging

Location

40+ markets

Work Type

Full-time

Experience Level

Senior

About the Company

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
MAP is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric.
Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

Equal Opportunity

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.