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About the Role

The Senior Marketing Manager will be a key team member overseeing all aspects of developing and executing creative title marketing campaigns and imprint initiatives to drive book discovery and sales. The ideal candidate will be strategic and creative with strong project management, presentation, attention to detail, and problem-solving skills.

Responsibilities

Develop and execute innovative marketing and advertising campaigns for assigned titles (8-10 a year) to increase awareness and book sales, including managing budget and overseeing strategy.
Partner with and advise authors on leveraging their professional network and author channels to drive awareness and sales.
Communicate and present marketing plans and updates to authors/agents, editors, sales, publicity, and central teams.
Execute strategic online advertising campaigns to determine target audience, working with ad vendors on bookings, writing ad copy, creating design briefs, and assessing results.
Oversee GoodReads advertising account relationship and submission of seasonal titles.
Establish strategic brand partnerships to co-market titles campaigns.
Attend and contribute to marketing, sales, and title-specific meetings, and lead seasonal brainstorms.
Project and process manage the imprint’s seasonal influencer program from promotion to title selection to execution.
Oversee the imprint’s email marketing program including subscriber growth, retention, content, design, and reporting.
Guide content strategy for imprint consumer newsletter and engagement and subscriber growth strategy.
Maintain imprint catalogs and manage bookseller promotions and relationships, including Indie Next outreach.
Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities.
Manage marketing intern, workload, and assignments.
Support the Senior Director, Marketing in refining overall marketing strategy, and evaluating process and workflow.

Requirements

A dedication to internal and external cross-collaboration, creativity, and learning.
Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment.
Proven track record in project management, including overseeing and assessing processes, with strong attention to detail.
Ability to balance independent work with team collaboration.
Effective communication and presentation skills to engage a range of internal and external stakeholders.
Proficient understanding of social media trends and influencer marketing.
Ability to plan, optimize, analyze, and report on digital ad campaigns.
Skill in industry networking and relationship building.
Strong sense of marketing design best practices, with solid photography and copywriting experience.
Interest in developing leadership experience and people management skills.
Proven history of working on bestselling fiction and nonfiction title campaigns.
Comfort working with celebrities and high-profile authors as well as debut authors.
Familiarity with Google Workspace, project management tools like Airtable and Basecamp, and marketing analytics tools.
Some management experience (intern management).

Skills

Project management
Presentation skills
Attention to detail
Problem-solving skills
Marketing campaign execution
Budget management
Strategy development
Author advising
Online advertising
Ad copywriting
Design brief creation
Data analysis
Brand partnership development
Influencer marketing
Email marketing
Content strategy
Catalog maintenance
Bookseller relations
Sales monitoring
Social media trends
Networking
Relationship building
Marketing design
Photography
Copywriting
Leadership development
People management
Google Workspace
Airtable
Basecamp
Marketing analytics

Location

New York, NY

Work Type

Remote

Experience Level

6+ years of marketing experience in trade book publishing or a related field
Previous title marketing experience strongly preferred
Some management experience

Education Level

Bachelor’s degree

Salary/Compensations

$85,000 - $90,000

About the Company

Flatiron Books is an imprint of Macmillan.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany.
Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group.
In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name.
The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

Equal Opportunity

Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs.
We welcome applicants of all backgrounds and identities.
Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law.
We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.