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About the Role

Snap Inc. is seeking an experienced and highly strategic Senior Manager to lead the Global Ads GTM Strategy & Operations team. This role is responsible for driving the effectiveness of the operating model for planning, testing, launching, driving adoption, and measuring the success of Ads products globally. You will ensure the successful execution and continuous improvement of GTM processes across a portfolio of approximately 200 Ads products, four sales channels, and three regions. You will also oversee product adoption goaling and performance reporting, ensure operational rigor, and develop new frameworks as business needs evolve. As a strategic partner, you will collaborate with Product, Engineering, Sales, Data Science, and regional leadership to align priorities, drive accountability, and solve complex cross-functional challenges. You will lead high-impact strategic initiatives, identify opportunities to improve organizational effectiveness, and manage a team of five.

Responsibilities

Own the global product adoption goaling methodology and performance management framework; partner with cross-functional teams to set measurable goals, report on performance, and drive actions that improve adoption and business outcomes.
Drive the execution, governance, and continuous improvement of established GTM processes—including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement—to ensure consistent execution, clear accountability, and scalability.
Oversee the global product testing process, coordinating across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions; evolve testing operations as products and business needs change.
Identify, prioritize, and lead strategic initiatives that improve product adoption, revenue performance, and GTM effectiveness; develop data-driven recommendations and translate business priorities into plans that deliver measurable outcomes.
Own and optimize the tools, systems, and communications that support GTM planning, execution, and performance management; improve stakeholder visibility, workflows, and reporting through automation, AI, and stronger coordination.
Serve as a strategic and operational partner to senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations; align priorities, reinforce accountability, and address challenges that affect GTM execution and business performance.
Lead, coach, and develop a team of five responsible for GTM strategy, operations, adoption performance, and strategic initiatives; set clear priorities and high standards while balancing operational responsibilities with strategic work and fostering ownership, accountability, and growth.

Requirements

Exceptional strategic thinking and business judgment, with the ability to connect product strategy, adoption, revenue performance, and GTM execution to broader business outcomes.
Demonstrated ability to own and operate complex, business-critical processes with consistency, rigor, and accountability, while continuously identifying opportunities for improvement.
Proven experience developing and scaling new operating frameworks and processes to address evolving business needs.
Strong analytical and problem-solving skills, with the ability to translate complex business data into actionable insights and strategic recommendations.
Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms.
Ability to influence senior stakeholders, navigate organizational complexity, and drive alignment across teams with competing priorities.
Strong executive communication skills, with the ability to synthesize complex information into clear recommendations and facilitate critical business decisions.
Demonstrated ability to drive organizational change and process adoption while balancing operational discipline with speed and flexibility.
Strong people leadership skills, including the ability to develop talent, set priorities, and build high-performing teams.
A strong ownership mentality, with the ability to balance strategic thinking and hands-on operational execution in a fast-paced, ambiguous environment.
BS/BA degree or equivalent years of experience.
10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
2+ years of people management experience, with a demonstrated track record of leading and developing high-performing teams.
Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations.
Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers.
Experience leading GTM operations or strategy teams within a scaled technology or advertising business.
Experience managing product adoption goals, product launch processes, and executive performance reporting.
Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools.
Experience using AI and automation to improve operational efficiency, reporting, and decision-making.
Experience partnering with senior Product, Engineering, Sales, and Marketing leaders to drive business transformation.
MBA or other relevant advanced degree.
Passion for technology, social media, and digital innovation, with knowledge of Snapchat's products and platform.

Skills

GTM Strategy & Operations
Business Operations
Corporate Strategy
Management Consulting
Product Marketing Operations
Strategic thinking
Business judgment
Analytical skills
Problem-solving
Process development and scaling
Performance management
Executive reporting
Stakeholder influence
Organizational complexity navigation
Cross-functional alignment
Executive communication
Organizational change management
People leadership
Talent development
Team building
Ownership mentality
Hands-on operational execution
Digital advertising ecosystem knowledge
SQL/BigQuery
Tableau
Looker Studio
AI and automation
Business transformation

Location

United States

Work Type

Office-based (4+ days per week)

Experience Level

Senior Manager
10+ years of experience
2+ years of people management experience

Education Level

BS/BA degree or equivalent years of experience
MBA or other relevant advanced degree

Salary/Compensations

Zone A (CA, WA, NYC): $251,000-$377,000 annually
Zone B: $238,000-$358,000 annually
Zone C: $213,000-$320,000 annually
Eligible for equity in the form of RSUs

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).