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About the Role
Equinox is seeking a conceptual, design-driven Art Director with exceptional visual sensibility and a strong foundation in both digital and print design to help shape and elevate the creative expression of the brand. This role requires a hands-on creative thinker who can move seamlessly between concept development, sophisticated art direction, and design execution in a fast-paced, highly collaborative environment.
Responsibilities
- Develop compelling creative concepts and execute strong visual narratives across photography, video, design, and integrated campaigns.
- Partner with Creative Director, copywriters, and designers to translate creative briefs into sophisticated, strategically grounded ideas.
- Bring a distinct creative point of view while remaining collaborative, adaptable, and open to feedback.
- Stay at the forefront of design, fashion, photography, and contemporary culture, bringing fresh perspectives to the work.
- Concept and art direct photo and video shoots in collaboration with photographers, directors, stylists, producers, and external partners.
- Lead mid-tier productions from concept through post-production.
- Develop creative treatments, mood boards, shot lists, and visual references to communicate a clear creative vision.
- Manage communications with and provide feedback to outside creative partners, ensuring work is executed to match the vision.
- Oversee image selection, retouching, editing, and final asset delivery to ensure alignment with creative direction and brand standards.
- Bring an understanding of motion, video, and dynamic content to the development of conceptual visual storytelling.
- Take ownership of projects from initial briefing through final delivery, managing multiple priorities in a fast-paced, deadline-driven environment.
- Directly manage, mentor, and develop a team of designers, providing ongoing feedback and performance oversight.
- Collaborate closely with creative, marketing, digital, social, and production teams to deliver cohesive, high-impact work.
- Communicate creative ideas clearly and confidently, presenting concepts and incorporating feedback effectively.
- Demonstrate a proactive, solutions-oriented mindset with the flexibility to jump in wherever needed.
- Contribute to the overall creative culture by bringing fresh ideas, a collaborative spirit, and a commitment to raising the standard of the work.
Requirements
- 5–7 years of experience in art direction, graphic design, or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
- Exceptional portfolio demonstrating strong conceptual thinking, sophisticated design execution, and a highly refined visual aesthetic.
- Proven experience designing across digital and print, with deep knowledge of digital design principles, platforms, and best practices.
- Strong foundation in typography, layout, visual identity, photography, and integrated campaign development.
- Experience art directing photo and video shoots, with a desire to take on greater ownership of productions.
- Expert proficiency in Adobe Creative Suite and Figma.
- Proficiency in motion graphics, animation, and video editing is a significant plus.
- Excellent communication, presentation, collaboration, and organizational skills.
- Ability to thrive in a fast-paced environment and deliver exceptional work under tight deadlines.
- A strong understanding of luxury aesthetics and a genuine passion for design, fashion, photography, and contemporary culture.
- Must have a legal right to work in the United States.
Skills
- Digital design
- Print design
- Visual sensibility
- Concept development
- Art direction
- Design execution
- Photography
- Video
- Integrated campaigns
- Typography
- Layout
- Visual identity
- Motion graphics
- Animation
- Video editing
- Adobe Creative Suite
- Figma
Experience Level
- 5-7 years
Salary/Compensations
- $120k-$140k
Benefits
- Competitive salary
- Benefits
- Industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
About the Company
- Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality.
- Our spaces are intentionally elevated, our standards uncompromising, and our expectations high.
- We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.
- We are builders, operators, and innovators who believe great environments and meaningful human connection change lives.
- Diversity, belonging, and ownership aren’t slogans here, they’re how we work.
- At Equinox, colleagues don’t just support the business; they shape the future of wellness.
- We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters.
- This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.
- Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact.
- Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level.
- At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.
Equal Opportunity
- Equinox is an equal opportunity employer.
- All your information will be kept confidential according to EEO guidelines.