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About the Role
Equinox is seeking a highly conceptual Senior Designer to elevate the brand's design language, uphold creative excellence through innovation, problem-solving, and impeccable taste. This role requires a design leader who sets visual standards, owns and evolves design systems, and guides other designers toward consistently elevated work. The ideal candidate is a strong designer and proven art director with hands-on shoot experience, comfortable leading creative on set and managing imagery from shot list to final retouch.
Responsibilities
- Evolve design systems across all brand campaigns and owned channels, translating visual identity into scalable systems for exceptional craft and consistency.
- Set visual direction for design projects, ensuring cohesive brand expression.
- Build, maintain, and govern design templates, component libraries, and asset toolkits.
- Explore integration of gen-AI into design systems and workflows for scaling iterative work.
- Identify opportunities to refine and advance the brand's visual language, balancing innovation with a recognizable identity.
- Serve as a senior creative resource and mentor, raising the standard of design thinking, execution, and craftsmanship.
- Audit work to identify inconsistencies and refine the system over time.
- Act as a guardian of the Equinox brand, maintaining visual integrity, consistency, and creative excellence across all communications.
- Approach design conceptually, backing ideas with mood boards and strategic rationale.
- Interpret and evolve brand guidelines with intelligence and creative ambition.
- Partner with creative leadership to shape the brand's visual future.
- Review and elevate creative work across the team, ensuring alignment with aesthetic standards and strategic intent.
Requirements
- 5–7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
- Demonstrated experience leading design for a team, including setting direction, giving feedback, and mentoring designers.
- Proven track record building and maintaining design systems, templates, and brand guidelines at scale.
- Advanced knowledge of Figma, including components, variables, and shared libraries.
- Advanced knowledge of core Adobe programs – InDesign, Illustrator, Photoshop, etc.
- Solid motion & editing capabilities (Premiere, After Effects).
- Strong knowledge of digital design and best practices across web & app.
- On-set art direction experience across stills and video.
- Solid understanding of print production.
- Working knowledge of and/or interest in gen-AI and its application in scaling design workflows.
- Extraordinary understanding of typography and layout.
- Strong communication and presentation skills, able to articulate design rationale and give constructive feedback.
- Collaborative ‘can-do’ attitude.
- Exceptional time-management skills.
- Ability to travel for on-location shoots and club walkthroughs as needed.
- Must have a legal right to work in the United States.
Skills
- Graphic Design
- Art Direction
- Design Systems
- Figma
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Premiere
- After Effects
- Digital Design
- Web Design
- App Design
- On-set Art Direction (stills and video)
- Print Production
- Gen-AI
- Typography
- Layout
- Communication
- Presentation
- Time Management
Location
- United States
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $105k-$125k
Benefits
- Competitive salary
- Benefits
- Industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with Equinox products and services (Personal Training, Pilates, Spa, Shop)
About the Company
- Equinox is a global leader in luxury health, wellness, and hospitality, creating premium, immersive experiences where performance, hospitality, design, and human connection converge.
- The company fosters an environment of excellence, quality, and pride, attracting individuals who shape the future of wellness.
- Equinox operates with an entrepreneurial mindset, offering real responsibility and impact, with growth earned through action and hands-on learning.
- The company provides long-term career pathways for individuals seeking meaningful work in an environment that expects and delivers more.
Equal Opportunity
- Equinox is an equal opportunity employer.
- All information will be kept confidential according to EEO guidelines.