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About the Role

We are seeking a Principal Solutions Architect to lead solutioning in business pursuits and account growth across enterprise commerce. You will be the person in the room who understands how the whole commerce estate fits together, from web storefront and mobile app through commerce platform, data and ERP. You will turn that understanding into a clear case for business value, win the trust of senior client stakeholders, and when it helps, build a working demonstration to show them what good looks like.

Responsibilities

Design end to end commerce solutions across Adobe Commerce, Salesforce Commerce Cloud, Shopify, HCL and composable (MACH) solutions, spanning web, mobile apps, data and back office systems.
Frame every solution around commercial outcomes, cost and return, so clients can see clear cases for change rather than a technology shopping list.
Serve as an outward-facing, energetic leader who runs workshops, participates in governance, and collaborates with commercial teams to identify and shape technical growth opportunities.
Build trusted relationships with senior business and technology stakeholders.
Run discovery workshops, ask the questions that uncover what really matters, and cut through complexity to the decisions that count.
Produce clear architecture diagrams and solution designs covering storefront, mobile apps, commerce platform, search, content, order management, product information, payments, data and other integrations.
Recommend the right platform and approach for each client rather than defaulting to one.
Guide clients through platform choices and migrations, including the move from monolithic to composable, weighing total cost of ownership, speed to market, risk and operating model.
Get into the detail of how commerce connects to ERP (such as SAP, Microsoft Dynamics or Oracle), order management, warehouse, customer data and analytics, and design integration patterns that hold up at enterprise scale.
Shape mobile app strategy and architecture (native, cross platform and headless) alongside web, store and marketplace channels, so the customer experience is joined up.
Build business cases, value models and roadmaps that link technology decisions to revenue, conversion, margin and cost to serve.
Stand up demo storefronts and prototypes quickly, such as a Shopify store or a composable proof of concept, to show clients what is possible and take risk out of their decisions.
Own the solution story, architecture, assumptions and effort estimates in proposals, and present them with confidence at pitch.
Make sure what is sold can be delivered, with a clean handover to delivery teams and continued involvement through mobilisation.
Stay across the commerce market, including cloud (AWS, GCP), AI in commerce and agentic commerce.
Share that knowledge to strengthen our propositions and our partner relationships.

Requirements

Extensive senior experience in enterprise commerce across retail, consumer brands or B2B, gained in digital agencies, consultancies or large brands.
Strong working knowledge of Adobe Commerce, Salesforce Commerce Cloud and Shopify, plus composable and MACH (microservices, API first, cloud native, headless) components such as Commerce tools, Contentful, Algolia, Akeneo or similar.
A track record of shaping and winning significant commerce deals, running workshops, writing proposals and presenting to senior audiences.
Understands how clients make money.
Speaks confidently about value, cost and return, and can hold a commercial conversation with a Chief Executive or Chief Financial Officer as easily as with a Chief Technology Officer.
Hands on understanding of how commerce connects with ERP, order management, product information, customer data and analytics, and the integration patterns that make it work.
Solid understanding of mobile commerce app architecture and delivery, including native and cross platform approaches and how apps connect to headless commerce services.
Excellent diagramming, written and verbal skills.
Able to turn complex estates into simple pictures and clear stories for senior audiences.
Comfortable building a demo store, configuring a platform or proving a concept yourself, rather than relying on slides alone.
Energetic, confident and credible with clients.
Able to cut through noise and lead the room.

Skills

Adobe Commerce
Salesforce Commerce Cloud
Shopify
Composable (MACH) solutions
SAP
Microsoft Dynamics
Oracle
AWS
GCP
AI in commerce
Agentic commerce
Adobe Commerce certifications
Salesforce B2C Commerce certifications
Shopify certifications
MACH certifications
AWS certifications (Solutions Architect Associate or Professional)
Order management platforms
Product information management platforms
Marketplace platforms
B2B commerce
Agentic commerce concepts
Emerging standards (ACP, AP2, A2A)
Practical use of AI in commerce
Total cost of ownership modelling
Business case modelling
C4 model
Diagrams as code

Location

EMEA

Work Type

Permanent
Full-time

Experience Level

Principal
Senior

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without regard to or discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.