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About the Role

As Social Media Manager for Hearst UK’s Entertainment portfolio, you’ll own the social strategy across Digital Spy, BEST and Inside Soap, helping grow audiences, drive traffic and revenue, and build highly engaged entertainment communities. This is a hands-on role where you will create, edit, publish and schedule social content yourself, using performance data to understand what’s working and where we can improve. You’ll also be a strong voice for social across the portfolio, helping shape best practice, tone and strategy across all three brands.

Responsibilities

Develop and deliver social strategies for Digital Spy, BEST and Inside Soap.
Own day-to-day publishing and scheduling across key social platforms.
Work closely with editorial teams to maximise the social potential of stories, exclusives and entertainment moments.
Create and edit fast-turnaround social content, including video, clips, images and graphics.
Tailor content to the different audiences, tones and behaviours of each brand.
Support traffic, audience, engagement and revenue targets through social.
Use True Anthem and Dash Hudson to publish, monitor and optimise performance.
Produce regular reporting and turn social data into clear, actionable recommendations.
Set and maintain social best practice across tone, visual language and platform approach.
Stay close to emerging platforms, formats and trends and identify opportunities for growth.

Requirements

Strong experience managing social media for a publisher, entertainment brand or similar consumer-facing business.
A genuine passion for TV, soaps, movies, celebrities and pop culture, with a strong instinct for what audiences will engage with.
Strong understanding of how social platforms, algorithms and formats work.
Hands-on experience creating, publishing and scheduling social content.
Good video and image editing skills.
Strong analytical skills, with experience using social data and spreadsheets to identify insights.
Excellent writing skills and the ability to adapt tone across different brands.
Strong stakeholder management skills and confidence working with editorial and commercial teams.
A fast-moving, proactive approach and the ability to react quickly to breaking entertainment stories.

Skills

Social media strategy
Content creation
Content editing
Publishing
Scheduling
Video editing
Image editing
Social data analysis
Reporting
Stakeholder management
Platform optimization

Location

London, SW1Y 4AJ, UK

Work Type

In-office policy with flexible Fridays

Experience Level

Dependent on experience

Salary/Compensations

Circa £39,000

Benefits

Hearst Exclusives
Good Housekeeping Taste and Beauty Testing Panels
Office sample sales
Specsavers eye care
Company-funded Health Cash Plan
Access to mental health support
Discounted gym memberships
Cycle to Work scheme
Location Flex
Holiday Exchange
Charity Day
Wellbeing resources
Hearst ERG Groups
Workplace Pension
Income Protection
Life Assurance
Season Ticket Loan
Salary Finance tools
Financial Wellbeing sessions
Home Tech benefits
Discounts across London
Everyday savings via the HAPI at Hearst app

About the Company

The UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
Hearst UK operates an in-office policy with flexible Fridays.
Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.

Equal Opportunity

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people.
This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.