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About the Role

Refold is automating enterprise integrations with an AI-powered delivery layer. Our agents build, test, deploy, and maintain integration workflows up to 90% faster within customer products. We are seeking a Demand Generation Lead to own and build the engine that produces pipeline, leveraging AI for signals, scoring, and account targeting.

Responsibilities

Own the pipeline number across all motions: outbound, events, inbound, and ABM.
Manage and coach a team of five BDRs, setting targets and guiding outreach strategies.
Oversee end-to-end outreach execution, optimizing lists, messaging, and performance.
Collaborate with other teams to set pipeline targets for events, inbound, and ABM.
Identify and fix conversion bottlenecks in the sales funnel.
Publish weekly demand generation updates for the GTM team.
Manage the demand generation budget and vendor relationships.
Maintain and improve the GTM system, including signals, account scoring, and AI sales agents.
Ship daily code changes to production.
Build and tune AI agents for tasks like account research and outreach drafting.
Manage the target account data platform and ensure data synchronization.
Develop and maintain the signal layer for lead identification.
Refine the Ideal Customer Profile (ICP) tiering and scoring rubric.
Stay current with B2B outreach and inbound best practices and test new strategies.
Ensure the reliability of scheduled jobs, alerts, and data quality.

Requirements

5–10 years in demand generation or growth at B2B SaaS companies.
Proven track record of owning and exceeding pipeline targets.
Experience building AI agents used by sales or marketing teams in daily work.
Proficiency in coding (Python), deployment, and SQL in a production environment.
Experience shipping and maintaining tools, products, or internal systems with real users.
Deep understanding of current B2B outreach and inbound strategies.
Experience managing or closely directing BDRs and analyzing call data.
Experience selling into named markets with long sales cycles and multiple stakeholders.
Strong analytical skills with a clear writing style for reporting and communication.
High degree of ownership and ability to operate independently.
Based in the SF Bay Area and willing to work from the office.

Skills

Demand Generation
Pipeline Management
B2B SaaS
AI Agent Development
Python
SQL
Production Deployment
CRM Management
B2B Outreach
Inbound Marketing
BDR Management
Account-Based Marketing (ABM)
Data Analysis
Technical Writing
System Maintenance
Signal Layer Development
ICP Refinement
GTM Strategy

Location

San Francisco Bay Area

Work Type

In-office

Experience Level

5-10 years

Salary/Compensations

$180,000 - $210,000

About the Company

Enterprise integrations are automated by Refold's AI integration delivery layer, building, testing, deploying, and maintaining workflows up to 90% faster.
Traction includes 30+ paying enterprise customers, 1,500+ active users, 10M+ API calls processed daily, and seven-figure ARR.
Customers include Incorta, Kantata, Coupa, Naehas, OvationCXM, and Zycus.
Founded by Forbes 30 Under 30 honorees, Refold has raised $6.5M from investors including Eniac Ventures and Tidal Ventures.
The company is assembling a founding team focused on learning fast, raising the bar, and shaping the company's future.

Equal Opportunity

Refold is committed to building an inclusive culture and welcomes teammates of all backgrounds.
The company does not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.