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About the Role

This is an exciting opportunity for a Copywriter to join us on our mission to empower women through fitness and beyond by creating compelling consumer-focused copy that connects us with our customers and community.

Responsibilities

Writing on-brand copy across marketing channels, including website, product copy, emails, ads, and blogs.
Creating brilliant copy, ensuring all communications are brand-enhancing and consumer-focused.
Writing copy across different channels.
Working closely with the web team to ensure all content is on brand and up to date, including home pages, banners, content spots, community, and brand areas of the site.
Creating content for the Sweaty Betty blog, with a particular focus on SEO-friendly content.
Brainstorming copy ideas.
Writing engaging and accurate product copy.
Keeping the brand team’s product directory up to date with product research.

Requirements

Experience of at least 2-3 years working within a global digital lifestyle or retail brand.
A natural storyteller with excellent writing, subbing, and editing skills.
A meticulous eye for detail and a strong understanding of grammar and punctuation.
Detail-oriented team player with creative problem-solving and excellent communication skills.
An ability to manage multiple projects in a fast-paced environment.
A confident, approachable, and considerate character is essential.
A positive approach to work; open to receiving constructive feedback.
PC literate with working knowledge of Outlook and Microsoft Office.

Skills

Strong sense of commercial, brand, and technical awareness.
Keeping up to date with current trends.
SEO friendly content creation.
Creative problem solving.
Excellent communication skills.

Experience Level

2-3 years

About the Company

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better.
Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®.
Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.

Equal Opportunity

Our DEI Commitment: We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.