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About the Role

This senior leadership opportunity will lead marketing and public affairs for the Government & Public Sector, a strategically important area focused on navigating market transformations driven by changing citizen expectations, geopolitical uncertainty, technological advancements, policy challenges, and public service pressures. The role involves translating complex business priorities into focused strategies and compelling programs to influence decision-makers, strengthen client relationships, and drive measurable commercial impact.

Responsibilities

Own the integrated marketing and public affairs strategy for Government & Public Sector, translating business priorities into clear audiences, propositions, programs, investment choices, and measurable growth outcomes.
Partner with sector and account leaders to identify market opportunities, sharpen propositions, and build marketing plans that create demand, deepen client relationships, and support pipeline growth.
Lead marketing support for international growth, particularly for Defence & Security across Europe, using segmentation, targeting, and market insight to build priority audiences and opportunities.
Utilize geopolitical, policy, competitor, client, and buying-behavior insight to inform market positioning, propositions, campaign choices, and investment.
Develop and direct flagship campaigns across thought leadership, content, PR, digital, social, events, partnerships, and account-based marketing.
Shape distinctive, evidence-led points of view and market-facing content by collaborating with senior experts.
Engage and nurture priority contacts using digital marketing, CRM, automation, events, and account insight, identifying buying signals and connecting marketing activity to follow-up.
Integrate political and policy insight, reputation management, and stakeholder engagement into marketing programs across government and the Defence industry.
Set KPIs across reach, engagement, qualified demand, account progression, pipeline, and return on investment, using performance data to optimize programs and reallocate investment.
Act as a trusted marketing adviser to sector leaders and Partners, providing counsel and constructive challenge on market positioning, audience strategy, policy, reputation, and growth priorities.
Set clear direction for a multidisciplinary team, develop senior talent, and prioritize budgets, resources, and agency partners.
Bring together colleagues across content, PR, digital, events, design, data, and marketing operations to deliver coherent programs.
Align marketing, business, and account teams across PA and Jacobs to unlock joint accounts, capabilities, and market propositions while maintaining a consistent client experience.

Requirements

Established marketing leader with credibility to influence at senior levels and lead across strategy, reputation, demand generation, and market development.
Comfortable operating in a complex, matrixed, and evolving organization, making clear choices, navigating competing interests, and translating ambiguity into focused action.
Significant leadership experience in B2B marketing, public affairs, corporate affairs, or a related discipline, ideally within professional services, consulting, or another complex knowledge-based organization.
Strong record of shaping and delivering strategies that build reputation, create demand, and contribute to measurable commercial growth.
Deep understanding of the UK government and public sector landscape, including geopolitical, policy, and regulatory dynamics.
Experience across Defence & Security or the Defence industry, Public Services, or Healthcare is valuable.
Proven ability to advise, influence, and constructively challenge senior executives, Partners, and other demanding stakeholders.
Experience leading integrated, multi-channel campaigns and thought leadership programs, with a clear understanding of how marketing activity supports client engagement, account growth, and pipeline.
Strong political judgment and experience of senior stakeholder engagement across government, industry, and policy communities.
Experience leading, coaching, and developing multidisciplinary teams, managing senior talent, and creating clarity across a broad portfolio.
Commercial and financial acumen, including prioritizing significant budgets and resources, managing risk, and holding teams and partners accountable for outcomes.
Evidence of working successfully across organizational boundaries, alliances, or post-acquisition environments.
Ability to build alignment across PA and Jacobs.
Excellent written and verbal communication, with the judgment to simplify complex issues and represent PA credibly with senior internal and external audiences.

Skills

Marketing strategy
Public affairs
Reputation management
Demand generation
Market development
B2B marketing
Corporate affairs
Integrated marketing campaigns
Thought leadership
Content creation
PR
Digital marketing
Social media
Events management
Partnerships
Account-based marketing
Geopolitical insight
Policy analysis
Competitor analysis
Client relationship management
Pipeline growth
Segmentation
Targeting
Market insight
CRM
Marketing automation
Stakeholder engagement
KPI setting
Performance analysis
Budget management
Resource prioritization
Team leadership
Talent development
Cross-functional collaboration
Communication
Commercial acumen
Financial acumen

Location

UK
Ireland
US
Nordics
Netherlands

Work Type

Hybrid working
On client site

Experience Level

Senior leadership
Established marketing leader
Significant leadership experience

Benefits

Health and lifestyle perks accompanying private healthcare for you and your family
25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
Generous company pension scheme
Opportunity to get involved with community and charity-based initiatives
Annual performance-based bonus
Tax efficient benefits (cycle to work, give as you earn)

About the Company

We believe in the power of ingenuity to build a positive human future.
Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster.
Our clients adapt and transform, and together we achieve enduring results.
We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists.
We have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.
Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.
PA. Bringing Ingenuity to Life.

Equal Opportunity

We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief, veteran status, or any other range of human difference brought about by identity and experience.
We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us.
We welcome applications from underrepresented groups.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.