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About the Role
As a Marketing Manager, you will oversee the planning and execution of marketing strategies for ChannelTalk's services. Your mission is to establish 'AI-powered customer communication as the standard' in the Japanese market, driving non-linear business growth. This role is crucial for shifting from an outbound-led to a marketing-driven growth model, focusing on quality over quantity to increase brand awareness, achieve top-of-mind recall, and cultivate a strong customer base.
Responsibilities
- Oversee the planning and execution of marketing strategies for ChannelTalk's services.
- Establish 'AI-powered customer communication as the standard' in the Japanese market.
- Drive non-linear business growth.
- Develop and execute integrated marketing strategies, including budget planning and ROI management, with full responsibility for maximizing ARR.
- Lead demand generation and nurturing strategies tailored to different target segments, from SMB to enterprise.
- Drive brand strategy to establish a dominant market position, embodying ChannelTalk's vision of 'Future Classic'.
- Collaborate closely with sales and AX consulting departments to promote 'AX (AI Experience)' and expand cross-selling opportunities.
- Manage a team of 2-3 members.
Requirements
- Proven track record in B2B marketing, with comprehensive experience in strategic planning and execution within the SaaS or IT consulting industry.
- Possess a business-oriented mindset with strong ownership of business objectives, capable of driving growth as a member of the management team.
- Skilled in data-driven decision-making, extracting insights from complex data to execute strategies and make investment decisions based on logical reasoning.
Skills
- Deep understanding of the AI domain, with a keen interest in generative AI technology and the ability to apply it to business processes.
- Experience collaborating with other departments (sales, development, etc.) in a 'The Model' organizational structure.
- People management experience, including hiring, developing, evaluating, and building teams for direct reports (3+ years).
Location
- Japan
Work Type
- Full-time
Experience Level
- Management
Salary/Compensations
- ¥8,000,000 - ¥14,000,000 per year
About the Company
- ChannelTalk's mission is to solve communication problems between companies and customers by creating an environment where customers can converse anytime, anywhere, through its 'AI agent for understanding customers'.
- They offer solutions that streamline CS operations and enhance customer experience by designing inquiry response systems based on CRM data and automating inquiry handling using AI.
- Currently operating in Japan, South Korea, and the United States, ChannelTalk is used by over 250,000 companies and is experiencing rapid growth as a B2B company in Asia.
- The company is aiming to transition to a marketing-driven growth model, moving from a quantity-focused approach to a quality-focused approach to accelerate the adoption of 'AX (AI Experience)'.
- They are seeking passionate leaders to define the new market of 'AI x Communication' and accelerate business momentum through marketing.
- The company vision is 'Future Classic'.