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About the Role
As an Engagement Marketing Manager, you will serve as a strategic marketing partner to clients, developing and delivering communications plans to drive enrollment and engagement in the Color benefit. You will collaborate with clients to understand their populations, identify effective channels and messaging, and tailor strategies to achieve enrollment goals. This role involves presenting marketing approaches, customizing campaigns, and owning strategic initiatives to evolve our outreach methods.
Responsibilities
- Own marketing strategy across a dedicated book of enterprise and mid-market clients
- Partner closely with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement
- Engineer bespoke marketing strategies tailored to specific populations and enrollment goals, building for scale and creating repeatable playbooks
- Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
- Identify new growth or engagement opportunities based on campaign data and audience behavior
- Think outside the box of traditional marketing channels to engage hard-to-reach populations
- Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities
- Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events
Requirements
- 5+ years of marketing experience planning and executing high volume marketing campaigns, preferably for a B2B2C product
- Experience building and maintaining strong relationships with strategic clients
- Experience creating and implementing comprehensive marketing plans that vary by client type, population, and channel
- Strong project management skills
- Excellent written and verbal communication skills
- Experience collaborating with and presenting to clients
- Experience managing and optimizing multichannel marketing campaigns and using performance data to refine strategy
- Demonstrated ability to take initiative, learn quickly, drive the work forward and follow through on commitments while working independently and across teams
- Ability to travel for onsite events with clients (Up to ~15% of the time)
Skills
- B2B2C marketing
- Healthcare marketing
- Performance tracking
- Metabase
- Amplitude
- Design
- Google Slides
- Figma
Location
- South San Francisco
- Denver
Work Type
- Hybrid
- Onsite 2-3 days per week
Experience Level
- 5+ years of marketing experience
Salary/Compensations
- $115,000-130,000/year
Benefits
- Competitive salary
- Comprehensive medical, dental, vision, life, and disability benefits
- 401k match
- Monthly phone and wifi stipend
- Annual ergonomic stipend
- Generous vacation policy
- Paid holidays
- Company-wide recharge days
- Equal paid parental leave
- Free cancer screening and prevention resources for employees and their adult dependents
About the Company
- Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states.
- Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship.
- Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer.
- Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.
Equal Opportunity
- Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
- Color conforms to the spirit as well as to the letter of all applicable laws and regulations.
- We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.