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About the Role
Partner Marketing Specialist for Mercari Shops, focusing on supporting the sustainable business growth of merchants. This role involves driving and expanding initiatives to help merchants establish shops on Mercari and reach over 24 million general customers monthly.
Responsibilities
- Lead the planning and execution of retention marketing strategies to drive merchant success and business growth for Mercari Shops.
- Utilize Mercari's customer touchpoints and data of approximately 24 million monthly users to drive initiatives directly linked to maximizing merchant sales and engagement.
- Design and execute multi-channel strategies, combining online and offline channels such as CRM, online seminars, offline conferences, and direct mail.
- Optimize and manage KPIs for communication strategies.
- Plan and promote success content, including 'Mercari Shops Sales UP Know-how,' to enable merchants to operate independently and maximize sales.
- Plan, verify (PoC), and execute new initiatives for retention marketing without being bound by existing frameworks.
- Design overall retention marketing strategies for Mercari Shops merchants and manage KPIs (for Manager positions).
- Create roadmaps derived from business goals and lead the team's execution.
Requirements
- Experience in designing and executing retention marketing strategies.
- Experience in designing and operating B2B CRM for platform or SaaS businesses.
- Strong ability to coordinate, negotiate, and take ownership involving internal and external stakeholders (Sales, BizDev, Product, Development, etc.).
- Proactive stance in incorporating new technologies like generative AI into practical work (e.g., analysis and operational efficiency using Claude).
- Experience in implementing, designing, and operating MA tools (Marketo, HubSpot, Salesforce Marketing Cloud, Kairos3, etc.).
- Japanese language proficiency (CEFR - C1) is required.
- English language proficiency (CEFR - B2) is welcome for communication with global internal staff and foreign vendors.
Skills
- Retention Marketing Strategy
- B2B CRM Design and Operation
- Multi-channel Strategy Design and Execution
- Content Planning and Production Direction
- KPI Management
- Stakeholder Management
- Negotiation Skills
- Ownership
- Generative AI Utilization
- MA Tool Operation
- Communication Skills
Location
- Roppongi
Work Type
- Full-time
- Flexible working hours (no core time)
Experience Level
- Manager (implied by responsibilities)
About the Company
- Mercari Group aims to create a richer society by circulating all kinds of value and expanding everyone's potential.
- Founded in 2013 from a desire to address the issue of limited global resources, Mercari started as a flea market app.
- The company believes in circulating value beyond physical goods and money to enable individuals to achieve their goals and increase their options for contributing to people and society.
- Mercari Group utilizes technology to connect people worldwide and realize a world where everyone's potential can be realized.
- Mercari Shops is a service for businesses to open shops and sell products on Mercari.
- Mercari Marketplace is the flea market app platform.
- Mercari Shops offers a unique value proposition: the ability to open a shop in a 'highly engaged market' where over 24 million general customers actively search for and trade items monthly.
- This lowers the barrier to entry for customer acquisition, allowing shops to reach Mercari's vast customer base immediately.
- Mercari is a challenger in the B2C EC domain despite being a large flea market app.
- The company fosters an environment where bold strategies can be implemented to elevate Mercari Shops as the next pillar of the Japanese EC market.
- The culture encourages tackling new business opportunities in complex environments with a hands-on approach and dynamism.
- The company values collaboration and the creation of a "selling mechanism" through AI and data integration.
- Mercari Group emphasizes the importance of empathy and embodiment of the company's mission and values.
Equal Opportunity
- Mercari aims to realize a society where individuals can freely create value regardless of their background.
- Inclusion & Diversity is essential for Mercari to achieve its mission.
- Mercari is committed to eliminating all discrimination based on age, gender, sexual orientation, race, religion, physical ability, or any other characteristic in its hiring activities.
- The company strives to enable people from diverse backgrounds who resonate with Mercari's mission and values to join the team.