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About the Role

eRecht24 is seeking an experienced individual to strategically lead and manage its email and CRM channel, transforming it into the primary driver for customer acquisition and retention. This role involves developing strategy, segmentation, automation, and testing, with a hands-on approach using Brevo and collaborating with data and product teams.

Responsibilities

Develop and implement the CRM and email strategy for subscriber to freemium, freemium to premium, and premium to higher tiers/add-ons.
Build behavior-based sequences in Brevo for conversion, upsell, retention, re-engagement, and re-permission, utilizing platform and tracking data.
Collaborate with the BI team on target groups, selections, and exclusions, potentially using SQL.
Plan campaigns using a value-first, then offer approach, and in batches, writing copy with AI assistance based on guidelines.
Define and enforce contact rules and hygiene, including list quality, double opt-in, consent management, bounce management, and handling inactive users.
Conduct A/B tests on subject lines, CTAs, timing, and content.
Track conversion per cohort and revenue contribution from email.
Report monthly on performance and resulting changes.
Manage interfaces with Customer Journey, Performance Marketing, Content, Product, and Support teams.

Requirements

5+ years of experience in email marketing or CRM within B2B, SaaS, or subscription environments, with several years in a channel ownership role.
Demonstrable success with lifecycle automations and segmentation (Freemium-to-Paid, Upsell, Churn-Prevention), beyond just newsletters.
Proficiency in an automation tool (Brevo, HubSpot, ActiveCampaign, Klaviyo, Salesforce Marketing Cloud); Brevo experience is a strong plus.
Data affinity with basic SQL knowledge or willingness to learn.
Conversion copywriting skills in German (C2 level), with good English proficiency.
Experience using AI in workflows and evaluating AI-generated content.
Hands-on mindset in a professionalizing environment.
Experience with CDPs or cross-domain tracking is a plus.
Background in Legal-Tech, Compliance, or legal topics is a plus.
Experience with Matomo is a plus.

Skills

Email Marketing
CRM
Strategy Development
Segmentation
Automation
Trigger Marketing
A/B Testing
Data Analysis
SQL
Conversion Copywriting
AI Integration
Brevo
BI Tools
Data Warehouse
BigQuery
Customer Journey Mapping
Performance Marketing
Content Marketing
Product Marketing
Customer Support
Legal Tech
Compliance
Cross-Domain Tracking
Matomo

Location

Berlin
Hybrid

Work Type

Full-time
Hybrid

Experience Level

5+ years

About the Company

eRecht24 is Germany's largest platform for legal certainty on the web, offering tools like Impressum Generator, Datenschutz Generator, and Website Scanner.
The company operates a freemium model with paid tiers (Basic, Business, Enterprise).
The company has grown rapidly in recent years, offering significant freedom and a fast-paced environment.
The company is an AI-first organization, supported by management.