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About the Role
We are seeking a Lifecycle Marketing Manager to own the member journey from sign-up through retention and reactivation, driving growth by designing, automating, and optimizing communications across multiple channels.
Responsibilities
- Develop and run the end-to-end lifecycle strategy across member segments, channels, and lifecycle stages.
- Own the always-on campaign calendar, including promotional, seasonal, and triggered communications.
- Translate commercial objectives into data-led member communications to increase transaction frequency.
- Build and manage a test-and-learn framework, conducting A/B and multivariate tests.
- Serve as the primary Braze platform expert for the marketing team.
- Manage Braze workspace configuration, data integrations, and SDK event catalogues.
- Monitor deliverability, suppression lists, frequency capping, and opt-out compliance.
- Identify and leverage new Braze features to enhance performance and reduce manual effort.
- Own lifecycle reporting, including sign-up conversion, campaign and journey performance, and member activity KPIs.
- Conduct cohort analyses to understand member behavior changes and share insights with the business.
- Manage and mentor a Marketing Coordinator, providing direction, overseeing workload, and supporting development.
Requirements
- 5+ years in lifecycle, CRM, or retention marketing with direct ownership of campaign strategy and execution.
- Hands-on Braze experience, including platform administration (workspace setup, data integrations, segmentation).
- Proven track record of improving retention and repeat purchase through lifecycle marketing.
- Strong analytical skills with experience in campaign data, report building, and actioning insights.
- Solid knowledge of email deliverability, spam, and privacy compliance.
- Experience coaching or managing others is a plus.
- A builder's mindset, comfortable with ambiguity and building frameworks from the ground up.
Skills
- Lifecycle Marketing
- CRM
- Retention Marketing
- Campaign Strategy
- Campaign Execution
- Braze Platform
- Platform Administration
- Data Integrations
- Segmentation
- A/B Testing
- Multivariate Testing
- Email Deliverability
- Spam Compliance
- Privacy Compliance
- Analytical Skills
- Reporting
- People Management
- Mentoring
Location
- Sydney CBD, Australia
Work Type
- Hybrid working (3 days in office)
Experience Level
- 5+ years
Benefits
- 24 days annual leave
- Birthday off
- Moments that matter leave
- $1,000 health insurance contribution
- Personal development fund
- Generous parental leave
- Generous fertility leave
- BLC card
About the Company
- Blue Light Card supports and celebrates community service workers (emergency services, healthcare, defence, education) by offering exclusive benefits and discounts.
- Founded in the UK in 2008, with over 6 million members globally.
- Launched in Australia in 2022 with a commitment to supporting those who serve.
- An opportunity to join a team driving growth and commercial success with a sense of purpose.