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About the Role

This position is responsible for driving digital performance across all key KPIs, maximizing direct web revenue, optimizing distribution channels, improving rate parity, and implementing best-practice digital strategies throughout Japan. Working closely with Commercial Directors, General Managers, Revenue teams, Marketing teams, OTA partners, and regional stakeholders, you will play a critical role in enhancing Accor's digital presence and commercial performance.

Responsibilities

Develop and support hotel digital marketing strategies
Drive direct web revenue and digital performance initiatives
Conduct Digital Audits and implement action plans
Ensure alignment with regional and global digital standards
Optimize digital distribution channels and online sales performance
Support OTA marketing activations and partnerships
Collaborate with Revenue teams on pricing strategy and rate parity
Monitor channel performance and identify growth opportunities
Manage Japan POS digital experience on ALL.com and brand websites
Lead country-level CRM campaigns
Manage Japan social media channels and LINE platform
Support localization and translation validation of digital content
Deliver Digital & E-commerce training programs and webinars
Develop digital capabilities across hotel teams
Share best practices and support hotel commercial teams

Requirements

Minimum 5 years of experience in digital marketing, e-commerce, or digital performance roles
Strong knowledge of digital marketing trends and technologies
Experience with social media platforms and data analytics tools
Excellent communication and presentation skills
Business-level Japanese and English proficiency
Flexibility to travel within Japan
Hospitality, travel, or tourism industry experience
OTA partnership or distribution management experience
Experience with CRM and customer engagement platforms
Google Analytics and digital reporting expertise
Leadership or team development experience

Skills

Web marketing
Social media operation
CRM
Online advertising
Data analysis using data analysis tools
Project management
Digital marketing
E-commerce
Digital performance
Digital marketing trends
Digital marketing technologies
Social media platforms
Data analytics tools
Communication
Presentation
Japanese
English
Travel
OTA partnership
Distribution management
CRM
Customer engagement platforms
Google Analytics
Digital reporting
Leadership
Team development

Location

Tokyo, Japan

Work Type

Full-time
Permanent employee

Experience Level

5+ years of experience

Education Level

Bachelor's degree in Marketing, Digital, Business, or related field

Salary/Compensations

Determined based on experience and skills

Benefits

Transportation allowance (up to 50,000 JPY)
Ningen Dock (comprehensive health check-up) subsidy
Social insurance
Employment insurance
Workers' accident compensation insurance
Health insurance
Employees' Pension Insurance

About the Company

Accor Japan is the Japanese subsidiary of Accor, one of the world’s leading hospitality groups, operating a diverse portfolio of hotel brands across the country. Globally, Accor manages more than 45 brands, and in Japan it operates a wide range including Fairmont, Swissotel, Grand Mercure, Mercure, Novotel, Pullman, and ibis. Leveraging global quality standards and a multi-brand structure, Accor Japan delivers guest experiences that meet the needs of both business and leisure travelers. The organization also provides an environment where employees can develop their careers across multiple brands, fostering a workplace where diverse talent can thrive.