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About the Role
The Paid Social Media Specialist activates and optimises paid social campaigns across TPG Telecom’s consumer brands, supporting customer acquisition, brand consideration, and engagement through effective targeting, creative testing, and performance management.
Responsibilities
- Activate and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and other relevant platforms.
- Manage audiences, budgets, placements, creative implementation and campaign quality assurance.
- Monitor performance against reach, engagement, CPA, conversion and ROAS objectives.
- Develop structured testing plans across creative, audiences, bidding and campaign formats.
- Partner with creative, analytics and marketing technology teams on tracking, reporting and performance insights.
Requirements
- 3+ years’ hands-on paid social experience within an agency or client-side environment.
- Strong experience with Meta Ads Manager and at least one additional paid social platform.
- Good understanding of paid social targeting, bidding, optimisation and creative formats.
- Experience with pixels, conversion APIs, audience integrations and campaign measurement.
- Strong analytical, organisational and stakeholder management skills.
Work Type
- Hybrid
Experience Level
- 3+ years
Benefits
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ – Access to a free mobile plan
- ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
- ‘Your Leave’ - additional leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
About the Company
- TPG Telecom is all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background.
- TPG Telecom acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.
Equal Opportunity
- Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.