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About the Role
The Senior Paid Search Manager leads the strategy, activation, and optimization of paid search across TPG Telecom’s consumer brands, driving efficient customer acquisition and commercial outcomes through strong platform management, measurement, and continuous improvement.
Responsibilities
- Owns TPG group's total portfolio of brands, responsible for paid search strategy across Google Ads, Microsoft Advertising, and Search Ads 360.
- Manages group search budgets, forecasting, and commercial contribution, reporting performance and trade optimization to marketing, commercial, and finance teams.
- Serves as the go-to Search expert for markets, leading stakeholder communications and partnering with cross-functional stakeholders to educate them on Search's function and contribution.
- Manages campaign planning, activation, optimization, budgets, and performance against CPA, ROAS, and acquisition targets.
- Develops testing roadmaps across bidding, audiences, creative, campaign types, and landing pages.
- Partners with analytics and marketing technology teams to maintain accurate tracking, attribution, and reporting.
- Provides clear performance insights and recommendations to senior stakeholders while managing agency and platform relationships.
- Utilizes AI & automation by proposing, building, and maintaining shared automation or process improvements, especially for manual, repeatable tasks.
- Supports new product launches and major platform changes affecting the team's approach.
- Partners with measurement/data and AdTech teams on measurement and experimentation plans, flagging signal or tracking issues and communicating fixes.
- Manages a small team, focusing on upskilling and creating best practices.
Requirements
- 8+ years of paid search experience within a large agency or client-side environment.
- Advanced knowledge of Google Ads, Microsoft Advertising, Search Ads 360, and Performance Max.
- Strong understanding of automated bidding, attribution, conversion tracking, and campaign measurement.
- Strong analytical and commercial skills, with experience managing significant media budgets.
- Excellent stakeholder management, communication, and team leadership skills.
Skills
- Paid Search Strategy
- Google Ads
- Microsoft Advertising
- Search Ads 360
- Performance Max
- Automated Bidding
- Attribution
- Conversion Tracking
- Campaign Measurement
- Analytical Skills
- Commercial Skills
- Stakeholder Management
- Communication
- Team Leadership
- AI & Automation
Location
- Barangaroo
Work Type
- Hybrid
Experience Level
- 8+ years
Benefits
- Flexible hybrid way of working
- Free mobile plan
- Free high-speed NBN plan (up to 500 Mbps)
- Additional leave
- Access to TPG Learning Hub platform
- Internal development opportunities
- Corporate Partner Discounts
About the Company
- TPG Telecom is committed to creating an accessible workplace where everybody feels safe to bring their authentic self to work.
- TPG Telecom acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.
Equal Opportunity
- Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us!