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About the Role

Salesforce is seeking a Software Engineering Architect to lead the architectural strategy and coherence for the event technology ecosystem. This role involves partnering with Product Leads, Engineering, and Event Marketing, with the ability to dive deep into code and configuration to validate architectural decisions through hands-on reference implementations. You will serve as the architectural bridge, influencing the roadmap of Salesforce products consumed internally.

Responsibilities

Define and drive the software architecture vision across the events technology portfolio, ensuring architectural integrity and integration across domains.
Validate high-stakes architectural decisions through hands-on prototyping and code-level deep dives, building "walking skeleton" implementations to educate leadership and set clear patterns.
Enable the broader engineering organization by establishing architectural standards, conducting design reviews, and resolving cross-team technical blockers.
Partner with Product Leads to align technical capabilities with event and roadmap calendars.
Collaborate with architects across Digital Enterprise Technology to drive DET-wide initiatives and common architecture patterns.
Provide feedback on APIs, limits, and capabilities of Salesforce products based on internal implementations at event scale.

Requirements

12+ years of professional software engineering experience.
5+ years in an architectural role, designing distributed systems at enterprise scale.
Demonstrated experience architecting solutions that span multiple technical domains relevant to event technology.
Specific exposure to or understanding of: Data Cloud, Agentforce/AI Agents, Marketing Journey Orchestration, Identity, Content Management, and event/registration platforms.
Direct experience with event registration, attendee management, agenda/session tooling, or ticketing platforms at large scale and under fixed deadlines.
Ability to read and write code/config when necessary to validate designs, including spinning up a POC or debugging complex integrations under pressure.
Proven ability to influence Product Leads and Engineering Leadership, articulating trade-offs between long-term health and market demands.
Expert-level understanding of Salesforce platform capabilities, specifically regarding Data Cloud ingestion patterns and Agentforce architectures.
Experience in building scalable applications based on micro-service architecture in public cloud infrastructure (AWS components like API Gateway, Lambdas, SNS, SQS, ElastiCache, AppSync).
Experience in building Conversational agents, Co-Pilots, and Autonomous agents for attendee-facing use cases, with familiarity with Large language models.
Experience in building integrations and pipelines to AWS SageMaker ML platform.
Experience with Data streams at high scale (Apache Kafka, Kinesis).
Knowledge of NoSQL databases (DynamoDB) and Graph databases (Neo4j, Neptune).
Experience in working in teams with Agile software delivery and DevOps practices.
Well-versed with CI/CD principles, and experience in solving issues in a distributed services ecosystem, including load and scale testing.
Experience mentoring lead engineers.
Ability to evaluate a problem space and make technology decisions based on what’s best for the event attendee and customer.
Excellent verbal and written communication skills.
Hands-on fluency with modern AI tooling — using LLMs/copilots for code generation, debugging, and design exploration.
Working knowledge of prompt engineering and agent orchestration patterns.
Experience transitioning legacy “service-provider” models into scalable “product-led” engineering organizations.
Experience with Federated GraphQL architectures.
Direct background in Event Technology, Digital Marketing, or AdTech domains.
Experience with on-site event technology: badge printing/scanning, kiosk check-in, mobile event apps, and real-time capacity/session-fill monitoring.

Skills

Data Cloud
Agentforce/AI Agents
Marketing Journey Orchestration
Identity
Content Management
Event/registration platforms
Micro-service architecture
Public cloud infrastructure (AWS)
API Gateway
Lambdas
SNS
SQS
ElastiCache
AppSync
Conversational agents
Co-Pilots
Autonomous agents
Large language models
AWS SageMaker ML platform
Apache Kafka
Kinesis
NoSQL databases (DynamoDB)
Graph databases (Neo4j, Neptune)
Agile software delivery
DevOps practices
CI/CD principles
Prompt engineering
Agent orchestration patterns
Federated GraphQL architectures
Salesforce platform capabilities

Location

Select cities within the San Francisco and New York City metropolitan area

Work Type

Full-time

Experience Level

12+ years of professional software engineering experience
5+ years in an architectural role

Salary/Compensations

$218,400 - $365,200 annually (typical base salary range)
$263,200 - $401,400 annually (select cities within the San Francisco and New York City metropolitan area)

Benefits

Time off programs
Medical, dental, vision, mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program

About the Company

Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
The world of কর্ম as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Agentforce is the future of AI, and you are the future of Salesforce.
The Digital Marketing Technology organization powers Salesforce’s global digital presence, serving as “Customer Zero” for our own products — Salesforce, Informatica.com, Mulesoft.com, and Tableau.com — across Content, Identity, and Event experiences.
Events Technology is the engine behind Salesforce’s flagship and regional events — including Dreamforce, TrailblazerDX, Tableau Conference, Connections, World Tours, and countless webinars and field events — spanning registration, event marketing, attendee personalization, agenda/session management, badge and check-in systems, live streaming, and post-event video on demand and reporting.

Equal Opportunity

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
Salesforce believes in equality for all and creating a workplace that’s inclusive, and free from discrimination.
Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.