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About the Role
The Associate Director, Research & Insights role is responsible for analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. The Research & Insights team provides critical data-driven insights that inform strategic direction, focusing on understanding consumer behavior to derive strategic insights that better connect Google to their audiences.
Responsibilities
- Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning.
- Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation.
- Uncover new audience opportunities for clients and share an understanding of who they are, why they do what they do and the best ways to reach them.
- Build insight presentations and present them to internal and external stakeholders.
- Manage research projects to help clients solve their business problems by leveraging multiple research methodologies.
- Proactively design and build bespoke insights solutions/tools fueled by disparate data sources.
- Lead strategic workshops in discussion of key findings from research studies and tools with clients, including potential business and media applications of the insights.
- Develop and lead thought leadership around competitive, culture, consumer, and media, and shape content for client use.
- Become a trusted insight partner to clients by understanding both their long-term and day-to-day needs.
- Integrate with planning and strategy teams as an internal consultant to help them improve their understanding of the resources and tools both proprietary and external available to them.
- Support New Business pitches by providing insight analysis and guidance.
Requirements
- Minimum 4 years of industry or relevant experience in Strategy, Planning, Research and/or Media
- Previous work experience at an agency, consultancy, research supplier, or client research role; foundational knowledge of the media planning process and media fluency strongly preferred.
Skills
- Experience leveraging Generative AI platforms and analytical tools to help automate processes, optimize workflows, and enhance data analysis capabilities.
- Working knowledge of syndicated consumer and media sources (Nielsen AdIntel, Pathmatics, MediaRadar, ComScore, GWI, MRI, YouGov, etc.).
- Advanced proficiency in Microsoft Excel, capable of leveraging complex functions, data analysis tools, and pivot tables to drive efficient data management and insightful reporting.
- Familiarity with data visualization.
- Knowledge and application of foundational statistical methods to effectively analyze data, identify trends, and drive data-driven decision making.
Location
- US
Work Type
- Hybrid
Experience Level
- Associate Director
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- Access to global WPP Media and WPP networks for professional growth.
- Participation in employee resource groups and frequent in-office events.
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- EssenceMediacom is a new kind of media agency, combining the performance, data, analytics, and creative technology capabilities of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise.
- EssenceMediacom helps brands break through by using media to create meaningful business growth and stronger consumer connections.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.