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About the Role
Pinterest is seeking a strategic, analytical, and highly collaborative B2B Growth Marketer to build and scale its SMB acquisition engine. This is a foundational role on the Paid Performance Marketing team and the first dedicated marketer focused on bringing small and medium-sized businesses to Pinterest. The role emphasizes the thoughtful use of AI as a partner in augmenting creativity and amplifying impact.
Responsibilities
- Develop, manage, or set strategy for paid acquisition programs, with depth in Google Search, Performance Max, and other Google Ads products.
- Define and lead the B2B acquisition strategy for SMBs, identifying high-potential customer segments, use cases, markets, messages, and channels.
- Build an integrated SMB acquisition roadmap centered on paid media, complemented by owned channels, partner opportunities, and other scalable levers.
- Develop compelling SMB value propositions and campaign narratives.
- Own creative strategy in partnership with Creative.
- Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
- Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
- Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams.
- Translate customer research, market signals, and campaign data into actionable insights.
- Establish clear operating rhythms, dashboards, and executive-ready communications.
- Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows.
Requirements
- Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience.
- Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
- Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
- Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
- Exceptional analytical judgment: able to define success metrics, synthesize quantitative and qualitative signals, and make clear tradeoffs amid ambiguity.
- Track record of leading cross-functional initiatives without direct authority and aligning diverse stakeholders.
- Ability to move fluidly between strategy and execution.
- Strong written and verbal communication skills, including the ability to influence senior leaders.
- Demonstrated experience using AI-enabled tools to accelerate marketing workflows or customer analysis, with a clear approach to validating accuracy, protecting quality, and applying critical thinking.
Skills
- Google Search
- Performance Max
- Google Ads products
- Meta
- Paid media
- Growth strategy
- Experimentation
- Audience segmentation
- Funnel analysis
- Channel optimization
- Messaging
- Conversion-rate improvement
- AI-enabled tools
Location
- Situated anywhere in the country
Work Type
- Remote
- Hybrid (in-office 1-2 times/quarter for collaboration)
Experience Level
- Minimum 7 years of experience
Education Level
- Bachelor’s degree in a relevant field or equivalent experience
Salary/Compensations
- $110,494—$227,486 USD
Benefits
- Equity
About the Company
- Millions of people around the world come to Pinterest to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime.
- Pinterest's mission is to bring everyone the inspiration to create a life they love.
- AI is a powerful partner that augments creativity and amplifies impact at Pinterest.
- Pinterest believes the workplace should be equitable, inclusive, and inspiring for every employee.
Equal Opportunity
- Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit.
- All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws.
- Pinterest also considers qualified applicants regardless of criminal histories, consistent with legal requirements.
- If you require a medical or religious accommodation during the job application process, please complete this form for support.