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About the Role
Lyft is seeking an Influencer Manager to build and own their influencer practice from the ground up, sitting on the Social & Culture team. This role requires sharp talent instincts, deal-making experience, a deep rolodex, and a creative strategic eye for impactful influencer campaigns.
Responsibilities
- Own influencer process end-to-end, including strategy development, brief writing, talent relationship management, deliverable oversight, production management, approval processes, and deadline management.
- Manage creator agency relationships for cross-functional support on key initiatives, including always-on and campaign programs.
- Determine whether to build influencer capabilities in-house or utilize agencies based on campaign type.
- Establish repeatable processes for influencer intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work.
- Collaborate with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance.
- Partner with the Social team on quick-turn projects supporting evergreen content and business priorities, including collaboration posts and content for Lyft's owned channels.
- Cultivate talent relationships that extend across multiple campaigns.
- Coach marketers across the organization on best practices for influencer work to ensure consistent quality.
Requirements
- 5+ years in influencer marketing, creator strategy, or paid social, with experience in both organic creator partnerships and paid influencer activations.
- Proven experience negotiating influencer deals and understanding rate structures based on usage, exclusivity, and content placement (organic, boosted, or ad).
- Experience managing an agency and scaling its support across multiple internal teams.
- Proficiency in understanding influencer creative performance on organic feeds and as ad units, and their respective measurement methodologies.
- Ability to operate autonomously in an undefined space, building a new function while managing campaigns.
- Strong judgment regarding talent, including brand fit, audience authenticity, and risk assessment.
- Skill in scaling and distilling complex social concepts for cross-functional audiences.
- Global/EMEA experience is a plus.
Skills
- Influencer marketing
- Creator strategy
- Paid social
- Talent relationship management
- Deal negotiation
- Agency management
- Creative strategy
- Social media marketing
- Cross-functional collaboration
- Communication
Location
- New York City area
Work Type
- Hybrid
- In-office (3 days per week)
- Remote (up to 4 weeks per year)
Experience Level
- 5+ years
Salary/Compensations
- $108,000 - $135,000
Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- Discretionary paid time off (salaried)
- 15 days paid time off (hourly)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits
- Complimentary Lyft Pink membership
About the Company
- Lyft's purpose is to serve and connect.
- Lyft aims to cultivate a work environment where all team members belong and have the opportunity to thrive.
Equal Opportunity
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
- Lyft also considers qualified applicants with criminal histories consistent with applicable federal, state and local law.