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About the Role

As a member of Marketing at Rox, you'll own the engine that drives inbound demand and pipeline growth, building and scaling campaigns that put Rox in front of the world's largest enterprises. This is an extremely high-ownership, high-impact role with the ambitious mandate to help 10x inbound pipeline in six months while building a world-class demand generation engine.

Responsibilities

Own and scale Rox's demand generation engine, developing and executing strategies to drive a step-change in inbound pipeline, with a goal of 10x growth within six months.
Lead digital acquisition and paid media, owning campaigns across LinkedIn, Google, retargeting, and emerging channels to reach enterprise buyers and maximize pipeline generation.
Build bold, integrated demand generation campaigns, connecting paid media, social, content, field marketing, direct mail, and account-based tactics into coordinated programs that drive measurable results.
Develop creative ways to break into Global 2000 accounts, experimenting with personalized campaigns, unique landing pages, executive gifting, direct mail, and unconventional growth tactics that stand out from traditional B2B marketing.
Own and optimize the full marketing funnel, from awareness and website traffic to lead conversion, qualification, and pipeline creation, continuously improving conversion rates at every stage.
Turn data into actionable growth strategies, analyzing campaign performance, audience behavior, attribution, and funnel metrics to identify opportunities, test hypotheses, and double down on what works.
Drive experimentation at high velocity, constantly testing new creative, messaging, audiences, channels, and conversion strategies to unlock scalable sources of demand.
Partner closely with brand, social, content, and field marketing, translating major company announcements, product launches, events, and customer stories into integrated campaigns that generate demand.
Work directly with sales and revenue operations, aligning on target accounts, lead quality, pipeline goals, attribution, and follow-up to ensure marketing programs translate into real business outcomes.
Own campaign performance and marketing investment, managing budgets, channel allocation, and agency relationships while optimizing for pipeline generated, conversion efficiency, and ROI.
Build the foundation for a world-class growth function, establishing the processes, reporting, experimentation frameworks, and infrastructure needed to scale demand generation as Rox grows.

Requirements

Elite creative instincts and a growth mindset: you don't just optimize existing channels; you dream up unconventional campaigns, experiment relentlessly, and find new ways to capture attention and generate demand.
Extreme ownership and bias for action: you take initiative, move fast, and independently drive ambitious growth initiatives from strategy through execution.
Exceptional experience in B2B demand generation and growth marketing, with a proven track record of scaling pipeline through digital campaigns, paid acquisition, and integrated marketing programs.
Deep expertise in paid media and performance marketing, particularly LinkedIn Ads, Google Ads, retargeting, audience segmentation, and conversion optimization.
Highly analytical and data-driven: you're comfortable diving into funnel metrics, attribution, campaign performance, and conversion data to identify insights and make smarter investment decisions.
Strong understanding of enterprise marketing and account-based strategies: you know how to engage complex buying committees, reach senior decision-makers, and generate pipeline within large strategic accounts.
Experience owning the full marketing funnel, from acquisition and landing page optimization to lead nurturing, conversion, and pipeline attribution.
Excellent cross-functional collaborator, able to work seamlessly with sales, RevOps, brand, social, content, and field marketing to bring integrated campaigns to life.
Commercially minded and relentlessly focused on outcomes: you care about qualified pipeline, revenue impact, and efficient growth, not just clicks, impressions, or lead volume.
High velocity + high standards: you can execute quickly, juggle multiple campaigns, and continuously improve performance without sacrificing creative quality.
Deep curiosity for AI, enterprise technology, and go-to-market: you're excited to build the demand generation engine for a category-defining AI company.

Skills

Demand generation
Growth marketing
Digital campaigns
Paid acquisition
Integrated marketing
Paid media
Performance marketing
LinkedIn Ads
Google Ads
Retargeting
Audience segmentation
Conversion optimization
Funnel metrics analysis
Attribution modeling
Campaign performance analysis
Enterprise marketing
Account-based marketing
Landing page optimization
Lead nurturing
Pipeline attribution
Cross-functional collaboration
Sales alignment
Revenue operations alignment
Brand marketing
Social media marketing
Content marketing
Field marketing
Budget management
Channel allocation
Agency management
ROI optimization
Process establishment
Reporting
Experimentation frameworks
Infrastructure development
Creative strategy
Unconventional campaign development
AI
Enterprise technology
Go-to-market strategy

Location

San Francisco

Work Type

Onsite

Experience Level

Exceptional experience in B2B demand generation and growth marketing
Deep expertise in paid media and performance marketing
Strong understanding of enterprise marketing and account-based strategies
Experience owning the full marketing funnel

Benefits

Medical, dental, and vision, including 100% company-paid plans for you and eligible dependents
Company-paid life & AD&D, plus short- and long-term disability
401(k) with automatic enrollment
Unlimited PTO, plus paid sick leave, company holidays, and bereavement
Up to 20 weeks of paid parental leave at 100% pay (birth, adoption, or foster)
Wellness stipend: $375/quarter
Learning stipend: up to $2,000/year
Internet & cell phone stipend: $25/month
Mental health support, virtual care, and care navigation
Fertility & family-building support, plus backup care membership
Pre-tax commuter benefits (transit & parking)
SF HQ: daily catered breakfast & lunch, meal allowances, and rideshare support when commuting to the office

About the Company

At Rox, we believe in empowering people to do their best work.
Our platform supercharges sellers with autonomous revenue agents to do the manual work so they can focus on what they do best: selling.
We are reimagining the revenue stack by building the world's first revenue operating system, from the application layer to the system of context.
With Rox, humans are evolving to orchestrators while agents manage the end-to-end customer lifecycle.
Rox powers Global 2000 leaders in banking, hardware, construction, and sovereign AI, while serving dominant AI winners like Ramp and Cognition.
Underlying all of this success is an unwavering, shared belief in the mission, with an unreasonable commitment of doing whatever it takes to make it a reality.
Members on our team have founded and exited successful companies, held the highest positions at Google, AWS, Confluent, and New Relic, won IMO and IOI gold medals, and published field-defining papers.
We're backed by the best, including Sequoia, General Catalyst, Google Ventures, Elad Gil, and Chris Ré.