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About the Role
The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership and strategic direction for media plans. This role specifically focuses on the Performance Media aspect, acting as the liaison between the client and Social and Programmatic teams, with direct oversight of channel experts and collaboration with SEM teams for holistic strategy. The individual will coach, mentor, and develop a high-performing team, build strong partnerships with vendors and internal stakeholders, and report directly to the Group Director of Performance Media.
Responsibilities
- Assist in leading client relationships for Social and Programmatic teams.
- Create and drive comprehensive data-led strategies addressing client needs and investment allocation.
- Act as a connective tissue with internal stakeholders to ensure awareness of media investment details.
- Articulate performance recommendations and vision against goals (ROI and KPIs).
- Develop over-arching session stories for senior leadership.
- Establish senior-level relationships with key client decision makers.
- Identify business growth potentials and create business development plans.
- Develop Programmatic and Social strategy/plans and testing methodology.
- Evaluate plans with a focus on custom algorithm strategy, bespoke inventory, and supply approach for cost and performance efficiencies.
- Strive for innovation and first-to-market opportunities.
- Provide POVs for necessary technical risk.
- Coordinate makegood coverage response in instances of mishaps.
- Review DSP/social platform setup as the final reviewer in the QA process.
- Manage a subset of Programmatic and Social teams across multiple clients.
- Establish and refine processes for creating, implementing, tracking, analyzing, and optimizing Programmatic campaigns in DV360 and Social platforms.
- Provide hands-on keyboard support when necessary.
- Contribute to the larger team training and learning agenda.
- Lead cross-learning sessions among manager-level team members and below.
Requirements
- 5+ years of experience directly related to Programmatic (DV360, YouTube) with Social exposure.
- Focus on direct response campaigns (CPA, CPL, ROI, ROAS).
- Ability to optimize within DV360 on YouTube for Demand Gen and Upper Funnel Media.
- Ability to interpret conversion and brand lift studies.
- Ability to optimize across CTV.
- Experience with Brand Suitability and Brand Safety Optimizations.
- Expert level understanding of programmatic buying and planning.
- Ability to train, motivate, and manage individuals at multiple levels.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Programmatic and Social.
- Exceptional analytical skills to measure and expand program success.
- Strong interpersonal and verbal communication skills.
- Ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and ability to juggle multiple responsibilities.
- Bachelor’s degree.
Skills
- Programmatic
- DV360
- YouTube
- Social Media Marketing
- Direct Response Campaigns
- CPA
- CPL
- ROI
- ROAS
- CTV Optimization
- Brand Suitability
- Brand Safety
- Excel
- Analytical Skills
- Communication Skills
- Organizational Skills
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years experience
Education Level
- Bachelor's degree
Salary/Compensations
- $110,000.00 - $135,000.00
Benefits
- Discretionary bonus
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
About the Company
- Horizon Media is proud to be an equal opportunity workplace.
Equal Opportunity
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.