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About the Role

The Senior Marketing Manager is responsible for executing the marketing strategy, planning, and day-to-day marketing functions. This role serves as the primary marketing partner to the leadership team, translating business priorities into integrated marketing programs that support brand awareness, agent growth, listing, recruitment, and marketing initiatives. The Senior Marketing Manager leads enterprise localization and market-specific marketing initiatives, oversees agent marketing, and manages the marketing team and resources. The role works closely with NYC Enterprise marketing teams to ensure local initiatives align with broader priorities and collaborates to scale marketing initiatives that work. This is a strategic, hands-on role requiring strong marketing judgment, excellent communication skills, and the ability to move between planning, stakeholder management, and execution.

Responsibilities

Lead Rand Realty marketing initiatives, planning, and calendar in partnership with NYC Senior Marketing Manager.
Serve as the primary marketing partner, translating business priorities into marketing initiatives that support brand awareness, agent growth, listings, recruitment, and local business goals.
Oversee agent marketing and listing programs, ensuring agents have the tools, resources, and support needed to effectively market their business.
Write, edit, and oversee copy for marketing materials, campaigns, and communications.
Partner with the PR team on relevant initiatives, identify agent, listing, or local storytelling opportunities.
Manage and prioritize marketing resources, including the Marketing Manager, Coordinator, creative/content resources, and applicable vendors.
Partner with NYC Marketing and Enterprise Brand to adapt broader strategies and campaigns while bringing local insights and needs back to the broader organization.
Provide marketing guidance and support to leadership while maintaining clear processes, priorities, and expectations for the team.

Requirements

4-5+ years of marketing experience, preferably in real estate or client-service environment.
Experience supporting sales professionals, agents, or other client-facing teams strongly preferred.
Experience managing projects and/or marketing team members.
Strong understanding of integrated marketing across digital, social, email, print, content, events, and paid media.
Strong project management and organization skills.
Excellent written, verbal, and interpersonal communication skills.
Strong client-service mindset with the ability to balance service with strategic priorities.
Ability to manage multiple deadlines and competing priorities.
High attention to detail and strong quality-control instincts.
Proactive, self-directed, and comfortable making decisions with limited guidance.
Ability to work effectively with senior leadership, sales leaders, agents, creative teams, and external vendors.
Familiarity with marketing platforms, CRM, email marketing, social media, and creative tools.

Skills

Marketing
Real estate
Client-service
Sales support
Project management
Integrated marketing
Digital marketing
Social media marketing
Email marketing
Print marketing
Content marketing
Event marketing
Paid media
Written communication
Verbal communication
Interpersonal communication
Client service
Strategic planning
Deadline management
Attention to detail
Proactive decision making
Leadership collaboration
Vendor management
Marketing platforms
CRM
Social media tools
Creative tools

Location

New York
New Jersey
Connecticut

Work Type

Full-time

Experience Level

Senior

About the Company

Howard Hanna Rand Realty is a leading real estate brokerage with over 1,200 residential sales associates serving New York, New Jersey, and Connecticut.
With offices throughout the Tri-state, Howard Hanna Rand Realty connects Manhattan to Long Island, Westchester, Connecticut, and New Jersey - offering clients and agents a unified network that meets their need wherever life takes them.
Howard Hanna Rand Realty is dedicated to providing comprehensive real estate services to clients.
In addition, the company also owns and operates Rand Commercial, a commercial real estate brokerage, and Hudson United Home Services, offering residential mortgage lending, title services, and personal and commercial insurance.
For more information, visit randrealty.com.

Equal Opportunity

HowardHanna.com Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability.
The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.