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About the Role
We’re looking for an experienced Sales Director with a strong background in digital media sales across direct and programmatic channels, a consultative approach to selling, and a passion for building new business, with a particular focus on the retail vertical. The Sales Director will be responsible for driving revenue growth within an assigned territory, with a primary focus on new business development. This person should be comfortable operating in a fast-changing environment, engaging a range of decision-makers, and partnering cross-functionally to bring opportunities to life.
Responsibilities
- Own the full sales cycle – from prospecting to close – for new strategic advertisers
- Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota
- Engage and build relationships with key decision-makers, from CMOs to Paid Media Specialists, by understanding their business challenges and positioning Criteo as the ideal solution
- Effectively communicate Criteo’s value proposition, leveraging case studies, industry trends, and data-driven insights to drive urgency
- Collaborate cross-functionally with internal teams, including technical implementation, creative services, data analytics, and account management, to ensure smooth client onboarding and success
- Maintain best-in-class CRM hygiene, keeping Salesforce updated with accurate, real-time activity logs and pipeline progression
- Stay ahead of industry trends and competitive landscape, positioning Criteo as the best choice for mid-market advertisers
- Travel is expected, including conferences, client meetings, and industry events
Requirements
- 5+ years of experience selling digital media solutions across channels such as Display, OLV, CTV/OTT, and Audio, both directly and programmatically
- Proven track record of top performance, consistently meeting or exceeding quota in a sales environment
- Excellent communication and storytelling skills – able to craft compelling narratives that resonate with prospective clients
- Highly organized and detail-oriented, balancing multiple priorities while maintaining high CRM hygiene
- Confident in cold outreach via calls, emails, and LinkedIn; comfortable leveraging tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize performance
- Resilient and adaptable, able to navigate objections, rejection, and evolving client needs with a problem-solving mindset
- A competitive closer with a hunter mentality – driven to win deals while actively contributing to the team culture and Criteo’s broader community through collaboration and engagement
Skills
- Digital media sales
- Direct and programmatic channels
- Consultative selling
- New business development
- Retail vertical sales
- Salesforce
- LinkedIn Sales Navigator
- ZoomInfo
- Communication
- Storytelling
- Organization
- Detail-oriented
- Cold outreach
Work Type
- Hybrid
Experience Level
- 5+ years of experience
Salary/Compensations
- $120,000 - $150,000
Benefits
- Hybrid work model
- Learning, mentorship & career development programs
- Health benefits, wellness perks & mental health support
- Diverse, inclusive, and globally connected team
- Attractive salary with performance-based rewards
- Family-friendly policies
- Potential for equity
- Healthcare, dental, and vision insurance
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Family forming and wellness benefits
- Flexible Work financial support
- Learning opportunities
- Robust annual leave plan including volunteer time off and summer vacation days
About the Company
- Criteo is the Commerce Intelligence Platform.
- Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers.
- We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
- Our culture is as unique as it is diverse.
- From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
Equal Opportunity
- We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.