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About the Role
This is a high-energy, front-of-the-funnel sales role for a natural hunter. As a foundational Business Development Representative, your mission is to fill the pipeline by researching companies, reaching key decision-makers, and converting cold accounts into qualified meetings. This role offers a fast path to a closing seat and generous rewards for pipeline creation.
Responsibilities
- Own a monthly target for qualified meetings booked and pipeline created via targeted outbound prospecting.
- Build and prioritize target account lists against our ideal customer profile using firmographic data, intent signals, and industry knowledge.
- Multi-thread into accounts rather than betting on one contact.
- Run personalized sequences across email, phone, and LinkedIn.
- Write outreach a CFO reads: specific to their business and clear about why a captive is worth an hour of their time.
- Run lightweight discovery to confirm fit, need, and authority before a meeting reaches an Account Executive's calendar.
- Handoff cleanly with the context to win.
- Keep the CRM accurate and current.
- Report what works and what does not (messaging, objections, personas, channels) so your experiments become the documented playbook the team runs.
Requirements
- 1-3 years in an outbound or target-driven role (BDR/SDR, inside sales, recruiting, brokerage, or similar); exceptional early-career candidates with clear evidence of drive will be considered.
- A track record against activity, meeting, or pipeline targets that you can substantiate.
- Comfort with CRM and sales engagement tooling.
- Real fluency using AI tools in your daily workflow.
- Experience or strong interest in financial services, insurance, enterprise SaaS, or fintech; direct captive exposure is a plus, not a requirement.
Skills
- Tenacious Hunter: A relentless drive to open doors and thick skin for the volume game.
- Intellectual Agility: A quick study who can rapidly learn a complex product.
- Sharp Communication: Concise, specific, fluff-free writing and the phone presence to engage senior finance and insurance buyers with credibility.
- Ownership & Urgency: A bias for action, accountability for your number, and the initiative to run your book like a system.
- Entrepreneurial Builder: Excited to be early, help write the outbound playbook rather than inherit one, and earn the first shot at an Account Executive seat as the team scales.
- Rigor & Excellence: Committed to a high-feedback culture of continuous improvement.
Location
- NYC
Work Type
- Hybrid
Experience Level
- 1-3 years
About the Company
- Luzern Risk is a fast-growing insurance technology startup focused on transforming risk into a strategic asset.
- We're revolutionizing the captive management industry by giving clients the technology and expertise to control their own risk financing.
- We are a passionate, driven team excited to solve hard problems and build an industry-defining company.