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About the Role
Innovations is seeking a creative, organized, and detail-oriented Digital Marketing Content Strategist to develop and execute compelling content across digital channels, bringing the brand to life.
Responsibilities
- Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
- Create digital content around new collections, products, materials, installations, events, and the design process.
- Manage day-to-day community engagement across platforms.
- Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
- Develop ideas for image renders and product imagery, collaborating with internal teams and external partners.
- Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a consistent voice.
- Help develop and maintain content calendars, digital assets, and project timelines.
- Maintain and update content and visual imagery for the company website.
- Support the planning and coordination of photoshoots, including styling and content needs.
- Coordinate client outreach to secure installation images and project stories.
- Help identify opportunities for partnerships, social advertising, and brand expansion.
- Analyze social media and website performance metrics to inform future strategies.
- Work closely with marketing, creative, sales, and product teams to identify opportunities and bring projects to life.
- Stay informed about digital platforms and trends relevant to the Innovations brand.
- Contribute to a variety of projects and tasks as part of a small, collaborative marketing team.
Requirements
- 3–5+ years of experience in digital marketing, social media, content creation, communications, or a related field.
- Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry is a plus.
- Strong written, visual, and organizational skills, with a good eye for design, composition, and visual storytelling.
- Understanding of brand voice and how to build a consistent brand across different channels.
- Experience creating content for platforms such as Instagram, Pinterest, LinkedIn, and other digital channels.
- Ability to identify content opportunities and take ideas from concept through execution.
- Familiarity with Adobe Creative Suite, Canva, or comparable creative tools.
- Experience with content calendars, digital asset management, and basic analytics is preferred.
- Strong attention to detail and the ability to manage multiple projects and deadlines.
- Comfortable working independently while collaborating closely with a creative team and external partners.
- Curious, proactive, and willing to take ownership of projects while bringing new ideas and perspectives.
- Strong interest in interior design, architecture, social media, and the design industry.
- Portfolio submission requested.
Skills
- Digital marketing
- Social media
- Content creation
- Communications
- Written skills
- Visual skills
- Organizational skills
- Brand voice development
- Content strategy
- Content calendar management
- Digital asset management
- Analytics
- Adobe Creative Suite
- Canva
- Interior design interest
- Architecture interest
- Design industry interest
Location
- SoHo, New York City
Work Type
- Full-time
Experience Level
- 3-5+ years
Education Level
- Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)-retirement savings plan with company match
- Life insurance
- Long-Term Disability (LTD) insurance
- Generous paid time off (PTO)
- Paid company holidays
- Assistance with commuting costs
About the Company
- Innovations crafts inspired wallcoverings reflecting a passion for authentic design.
- With a 50-year history, the company experiments with materials, techniques, and textures to develop unique wallcoverings.
- Timeless designs enhance any environment, balancing beauty and purpose.
- A family-owned and operated company, now in its second generation.
- Located in the heart of SoHo in New York City.