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About the Role
We are looking for a Social Media Lead to build the strategy and operating model for Runway's social media presence. The role involves defining the purpose of each social channel, ensuring major announcements are effectively distributed, and empowering researchers, engineers, and creatives to share their work authentically. This position requires strategic leadership and operational ownership, with a hands-on approach where necessary.
Responsibilities
- Set Runway's social strategy and raise the creative bar.
- Build the social media calendar for a steady, always-on presence leading into major launches.
- Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn, and emerging community platforms.
- Determine who leads the narrative (Runway, researcher, executive, creator, customer, or partner) and build the distribution plan.
- Partner with Research, Product, Comms, and Brand to translate model launches, research papers, and product updates into native social moments.
- Guide, coach, and coordinate amplification for Runway researchers, engineers, and executives sharing their work.
- Collaborate with the Community team, partners, and the broader creator community to feature work made with Runway.
- Establish a clear scorecard and use social insights to refine social media efforts.
- Ensure social media goals are data-driven across reach, awareness, demand, campaign lift, and audience insight.
- Develop a clear social point of view and defined role for each channel.
- Drive visibility, creative adoption, and demand through social media.
- Provide an easy and trusted way for researchers, engineers, and executives to share their work, with coordinated amplification for top posts.
- Position Runway's channels as the premier destination for creators' work.
Requirements
- 5+ years of experience in strategic social or related marketing programs.
- 2+ years of experience at a top-tier technology, consumer, media, or entertainment company is a plus.
- A track record of building social strategy and its supporting operating model, including prioritization, agency and contractor management, workflows, measurement, and executive alignment.
- Excellent editorial judgment and an instinct for platform-native content.
- Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley.
- Comfort translating technical research for a broad audience.
- Comfort with performance and brand measurement, including separating correlation from impact and running disciplined tests.
- Hands-on familiarity with generative AI tools, including Runway.
- Curiosity about the future of generative AI tools.
- Ability to thrive in a fast-moving environment with shifting priorities.
Skills
- Social media strategy
- Content calendar development
- Channel management (X, Instagram, TikTok, YouTube, LinkedIn)
- Community engagement
- Cross-functional collaboration
- Performance measurement
- Brand measurement
- Generative AI tools
- Communication
- Strategic planning
- Operational ownership
Location
- Remote (US)
- New York
- San Francisco
- Seattle
- London
- Paris
- Tel Aviv
Work Type
- Remote
- Onsite
Experience Level
- 5+ years of experience
- 2+ years of experience at a top-tier company
About the Company
- Building AI to simulate the world through merging art and science.
- Believes world models are at the frontier of progress in artificial intelligence.
- Focuses on models that experience the world and learn from mistakes, accelerated through simulation.
- World models offer a path to general-purpose simulation, changing storytelling, scientific progress, and human frontiers.
- Team consists of creative, open-minded, caring, and ambitious people.
- Aspirations to continuously build impossible things.
- Strives to recruit and retain exceptional talent from diverse backgrounds.
- Ensures pay equity for the team.
- Recognized as a best place to work by Crain's, InHerSight, BuiltIn NYC, and INC.
Equal Opportunity
- Committed to creating a space where employees can bring their full selves to work and have equal opportunity to succeed.
- Encourages applications regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status.