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About the Role
The Senior Copywriter leads the written voice of Canada Goose and is a key creative partner in how we tell our story. They will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the standard for writing across every touchpoint. This is a senior role for a conceptual writer with a strong fashion or luxury background who believes deeply in the partnership between words and visuals.
Responsibilities
- Define, evolve and champion the Canada Goose tone of voice, ensuring consistency across all channels and markets.
- Own and maintain brand voice guidelines, style guide, and glossary of terms.
- Develop seasonal narratives, campaign lines, and product storytelling.
- Lead naming and messaging frameworks, including seasonal style and color naming.
- Translate briefs into integrated campaign concepts in partnership with creative leadership and Art Directors.
- Write copy for 360 programs across OOH, retail, owned social, paid media, film, eCommerce, CRM, and PR.
- Write and shape scripts, voiceover, and on-screen copy for brand and product films, and social video.
- Lead brainstorms and contribute innovative ideas.
- Present and sell concepts to creative leadership and cross-functional partners.
- Set a high standard for language, voice, rhythm, and narrative structure.
- Act as final copy review for the team's work.
- Partner with Product and Legal to validate product claims and ensure copy accuracy.
- Collaborate with translation partners to ensure authentic copy in global markets.
- Lead copy within the Creative team, mentoring writers through clear direction and feedback.
- Guide copy priorities and oversee freelance writers.
- Build and refine the copywriting process and approval workflow.
- Partner with various departments including Brand, Marketing, Product, and Communications.
- Stay connected to culture, fashion, and storytelling trends to keep the brand voice fresh.
Requirements
- 8+ years of copywriting experience at a leading agency or in-house brand team, ideally within fashion, luxury, or premium consumer brands.
- Proven experience leading copy on integrated, 360 campaigns from concept through execution.
- Exceptional storytelling ability with demonstrated mastery of voice, tone, and narrative craft.
- Strong conceptual thinking ability.
- Experience writing for film and motion, including scripts and voiceover.
- Experience developing or owning a brand voice and style guide.
- Experience leading copy on projects and mentoring other writers.
- A portfolio showcasing produced, integrated campaign work and range.
- Strong understanding of the luxury fashion customer and product storytelling.
- Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
- Confident presenter and collaborator.
- Organized and solutions-oriented, able to manage multiple priorities and tight timelines.
- Bilingualism in English and French is an asset.
- Degree in English, Journalism, Communications, Advertising, or a related field, or equivalent professional experience.
Skills
- Copywriting
- Brand Voice Development
- Storytelling
- Campaign Concept Development
- Scriptwriting
- Editing
- Proofreading
- Presentation
- Collaboration
- Project Management
Location
- Toronto, Ontario, Canada
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Degree in English, Journalism, Communications, Advertising, or a related field, or equivalent professional experience
Salary/Compensations
- $73,000.00 - $102,000.00 / year
Benefits
- Comprehensive and competitive Total Rewards Program
- Opportunities for career growth
- Goose Rewards & ICON Rewards
- CG Gives (Donation matching and paid volunteer time)
- Access to tools and resources for physical and mental health
About the Company
- Canada Goose is an iconic lifestyle brand with an inspirational and authentic story, built on Canadian roots and heritage.
- The company's mission is to inspire and enable all people to thrive in the world outside.
- Canada Goose is driven by its purpose to embolden explorers and preserve the planet.
- The company fosters a community that believes in living bravely and supporting game-changing people.
Equal Opportunity
- Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.