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About the Role
Lead go-to-market strategy for Magnite's Audience & Identity capabilities and other strategic product areas. This role requires translating technical capabilities into customer value and developing clear positioning, go-to-market plans, enablement, and campaigns.
Responsibilities
- Lead Go-to-Market Strategy: Own GTM plans for priority product initiatives from strategy through execution, partnering across Product, Commercial, and Marketing to drive adoption and business outcomes.
- Shape the Story: Develop differentiated positioning and messaging that turns complex technical capabilities into simple, compelling customer value.
- Build Product & Market Expertise: Develop deep knowledge of your products, customers, competitors, and market, using those insights to inform GTM and product strategy.
- Create High-Impact Enablement: Build customer-focused presentations, sales tools, training, and content that help commercial teams confidently bring Magnite solutions to market.
- Drive Cross-Functional Execution: Bring structure and momentum to complex initiatives, aligning stakeholders around clear recommendations, decisions, timelines, and next steps.
- Work Smarter: Use data, customer insights, AI, and automation to improve the quality, speed, and impact of your work while contributing across the portfolio as priorities evolve.
Requirements
- 6+ years of experience in product marketing or B2B marketing, ideally in SaaS, ad tech, or another complex technology environment.
- Demonstrated track record of independently owning complex GTM initiatives from strategy through execution.
- Exceptional ability to quickly learn technical products and translate complexity into clear, differentiated customer value.
- Strong positioning, messaging, storytelling, writing, and presentation skills, with a high bar for customer-facing work.
- Ability to bring clarity and structure to ambiguity, prioritize effectively, and drive multiple workstreams forward.
- Strong cross-functional judgment and demonstrated ability to influence and align stakeholders without direct authority.
- Intellectual curiosity, strong attention to detail, and ability to seek feedback, synthesize different perspectives, and apply those learnings independently.
- Collaborative, adaptable mindset and willingness to contribute beyond an assigned portfolio as business priorities evolve.
- Experience with programmatic advertising, audience activation, identity, first-party data, measurement, attribution, or advertising outcomes is a strong plus.
Skills
- Product Marketing
- B2B Marketing
- SaaS
- Ad Tech
- Go-to-Market Strategy
- Positioning
- Messaging
- Storytelling
- Writing
- Presentation Skills
- Cross-functional Execution
- Data Analysis
- Customer Insights
- AI
- Automation
- Programmatic Advertising
- Audience Activation
- Identity Management
- First-Party Data
- Measurement
- Attribution
- Advertising Outcomes
Location
- Broomfield, CO
- New York, NY
Work Type
- Hybrid Schedule (M/F remote, T/W/TH in-office)
Experience Level
- 6+ years of experience
Salary/Compensations
- Colorado: $105,000 – $115,000
- New York: $115,000 – $125,000
- Actual compensation will be determined based on location, experience, skills, and internal equity.
Benefits
- Annual performance-based bonus
- Equity (NASDAQ: MGNI)
- Comprehensive Healthcare Coverage from Day One
- Generous Time Off
- Holiday Breaks and Quarterly Wellness Days
- Equity and Employee Stock Purchase Plan
- Family-Focused Benefits and Parental Leave
- 401k Retirement Savings Plan with Employer Match
- Disability and Life Insurance
- Cell Phone Subsidy
- Monthly Fitness and Reimbursement
- Career Growth support including internal mobility, skill development, and leadership pathways
- Catered lunches, beverages, and snacks
- Community service and volunteer opportunities
- Company-matched charitable contributions
- Access to mental health resources
- Culture and inclusion programs
- Bonusly peer-to-peer recognition platform
About the Company
- Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform.
- Publishers use our technology to monetize their content across all screens and formats, including CTV/streaming, online video, display, and audio.
- Our tech fuels billions of transactions per day!
- The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month.
- Magnite has offices across North America, EMEA, LATAM, and APAC.
Equal Opportunity
- Magnite is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other federal, state or local protected class.
- We aim to incorporate a wide range of voices into our Magnite culture, cultivating an environment where employees feel welcomed, cared for, and encouraged to freely share ideas.
- We are committed to employee growth, collaboration, inclusion, and innovation.
- We invest in Magnite’s local communities.
- We seek talent from all backgrounds to champion corporate values of seeing the big picture and being catalysts of change.