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About the Role
The Vice President, Content & Creative orchestrates all content and creative for Virtuoso, ensuring a unified brand voice and visual identity across all channels. This role sets the content and creative strategy, master narrative, editorial calendar, and visual direction, leading channel teams to adapt the brand voice for various media. The VP holds final sign-off on all content and creative, including Virtuoso The Magazine, and collaborates with other departments to ensure cohesive delivery.
Responsibilities
- Sets the global content and creative strategy, master narrative, and annual content calendar, aligned with brand strategy and audience-led calendars.
- Owns Virtuoso's editorial voice and visual direction, defining its adaptation across print, social, web, digital, video, events, and campaigns.
- Holds final approval of all content and creative, including Virtuoso The Magazine, website, social, video, and campaign creative.
- Sets standards for organic and partner-funded content across all media to maintain editorial and brand integrity.
- Leads Virtuoso's content approach for emerging channels and discovery, including GEO, AI-assisted content, podcasts, video platforms, and newsletters.
- Leads, develops, and manages channel leaders, setting goals, priorities, and performance measures.
- Owns the Content & Creative budget and resource plan, allocating it across channels for maximum impact.
- Establishes intake, workflow, review, and approval processes and tools to ensure high-quality content delivery at scale.
- Builds a culture of creative excellence, collaboration, and accountability, empowering others with content and imagery resources.
- Partners with marketing and partner-facing teams on partner-funded media, ensuring timely delivery and performance reporting.
- Defines and reports content KPIs to senior leadership.
- Collaborates with Brand & Collaborations on co-branded content and with Product and Professional Development on content for new offerings.
- Leads the evolution of Virtuoso The Magazine and other owned channels.
- Represents Virtuoso's content at network events and industry forums.
Requirements
- Bachelor's degree in Journalism, Communications, Marketing, or related field.
- 15+ years of content, editorial, or creative leadership experience.
- 7+ years of experience leading multi-disciplinary teams across editorial, design, social, digital, and video.
- Proven print and digital publishing experience.
- Experience in luxury, travel, or lifestyle media is highly desired.
- Track record of running sponsored or branded content programs that deliver measurable results.
- Strong budget ownership and resource planning experience.
- Working knowledge of GEO/SEO, AI content tools, and content performance measurement.
- Exceptional editorial judgment, writing, and visual sensibility.
- Confident executive presenter.
- Forward-thinking, curious, and collaborative.
- Strong network of contributors and creative partners.
- Travel required up to 15-25% for network events, shoots, partner meetings, and team alignments (domestic and international).
Skills
- Content Strategy
- Creative Strategy
- Brand Voice
- Visual Identity
- Editorial Calendar Management
- Team Leadership
- Budget Management
- Resource Planning
- Workflow Optimization
- Creative Excellence
- Collaboration
- Accountability
- Content Performance Measurement
- GEO/SEO
- AI Content Tools
- Print Publishing
- Digital Publishing
- Sponsored Content Programs
- Executive Presentation
Location
- United States
Work Type
- Full-time
Experience Level
- 15+ years of content, editorial or creative leadership experience
- 7+ years leading multi-disciplinary teams
Education Level
- Bachelor's degree in Journalism, Communications, Marketing or related field
Benefits
- Competitive salary
- Medical/dental/vision/life insurance
- 401(k) savings plan
About the Company
- Virtuoso is the leading global travel agency network specializing in luxury and experiential travel.
- It is an by-invitation-only organization comprising over 1,200 travel agency locations with more than 20,000 travel advisors in 58 countries.
- The network leverages preferred relationships with 2,800 of the world’s best hotels and resorts, cruise lines, airlines, tour companies, and premier destinations.
- Virtuoso provides its upscale clientele with exclusive amenities, rare experiences, and privileged access.
- Annual sales of $35 billion make Virtuoso a powerhouse in the luxury travel industry.
Equal Opportunity
- Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.