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About the Role
VP Music Group Inc. is seeking an experienced Marketing Manager to lead the day-to-day operations of the Marketing Department and oversee campaigns across music, catalog, retail, ecommerce, and corporate activities. This role supervises marketing staff and Product/Project Managers, coordinates resources, and manages selected priority releases and projects.
Responsibilities
- Manage the day-to-day operations, priorities, workflow, and staff of the Marketing Department.
- Oversee marketing campaigns for artists, releases, catalog titles, retail initiatives, ecommerce, events, and company brands.
- Coordinate publicity, social media, digital advertising, radio promotion, content, creative services, and retail marketing.
- Supervise Product/Project Managers responsible for campaign plans, timelines, proposed budgets, and deliverables.
- Review campaign plans and budgets, monitor performance and spending, and keep projects on schedule.
- Lead project-status meetings and coordinate employees, agencies, freelancers, vendors, artist teams, and other partners.
- Work closely with Sales, A&R, Production, Business Affairs, Finance, retail, ecommerce, and international partners.
- Support VP retail stores and ecommerce platforms with promotions, events, product launches, and ecommerce marketing.
Requirements
- Five or more years of progressive marketing experience, preferably in music, entertainment, media, retail, or a related industry.
- Experience supervising people and managing multiple campaigns, budgets, agencies, vendors, timelines, and priorities.
- Strong knowledge of digital marketing, social media, advertising, publicity, content marketing, and campaign analytics.
- Excellent project-management, organizational, communication, and follow-through skills.
- Ability to work effectively across departments in a fast-paced, collaborative environment.
- Knowledge of Caribbean music and culture, including reggae, dancehall, and soca, is highly desirable.
Skills
- Digital marketing
- Social media
- Advertising
- Publicity
- Content marketing
- Campaign analytics
- Project management
- Organizational skills
- Communication skills
- Follow-through skills
- Caribbean music and culture knowledge
Location
- Queens
Work Type
- Full-time
- In-person
Experience Level
- 5+ years of marketing experience
About the Company
- VP Music Group Inc. is an independent music company based in Queens with a longstanding focus on Caribbean music and culture.