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About the Role
The Digital Communication Specialist is a strategic and results-driven role focusing on overseeing and managing digital communications with customers on the BEES platform. This role optimizes audience segmentation, communication strategy, digital campaign execution, and results analysis, requiring strong analytical skills and cross-functional collaboration.
Responsibilities
- Create segmented audiences for Digital Campaigns based on user activity/engagement, sales data, regional nuances, & Key Account variations.
- Launch and monitor all Campaigns & Communications, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption).
- Track and report on Digital Comms campaigns while continually identifying areas for improvement.
- Validate regional data, new POCs and active user base, in order to accurately report on KPIs.
- Collaborate with internal and external stakeholders to review results & opportunities for enhancements to the overall strategy.
- Utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication.
Requirements
- University Degree in Business or related field
- Excellent communication, presentation, & organizational skills
- Highly agile in an ever changing digital environment
- Ability to be comfortable leading a project with ambiguity
- Strong project management & teamwork skills and orientation.
- Highly adaptable, and capable of handling multiple projects
- Experience in cross-functional team collaboration, including regional, internal, and global stakeholders
- Experience applying appropriate exploration techniques leading your project through conception and innovation
- Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects
Skills
- Audience Segmentation
- Digital Campaigns
- Campaign Execution
- Analytics and Reporting
- Strategic Thinking
- Problem Solving
- Project Management
- Teamwork
- Cross-functional collaboration
- Adaptability
Location
- Toronto Office
Work Type
- 5 days/week in office
Experience Level
- Not specified
Education Level
- University Degree in Business or related field
Salary/Compensations
- $80,000 - $95,000 +
- Starting Bonus at Target $20,000
- Variable Compensation opportunities
Benefits
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
About the Company
- BEES is a global B2B digital commerce platform created by AB InBev.
- At BEES, our ambition is – and always will be – to make the lives of our customers easier and their businesses more profitable.
- Through our platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all.
- As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers.
- We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities.
- We believe in brewing up a future that everyone can celebrate and share.
Equal Opportunity
- At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
- Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed.
- Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process.
- Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address.