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Responsibilities
- Create, design, schedule, and publish engaging content across multiple platforms including Instagram, LinkedIn, TikTok, Facebook, X (Twitter), YouTube, newsletters, and the company website.
- Develop and maintain social media, newsletter, and content calendars aligned with business goals.
- Create social media graphics, newsletter banners, website banners, SEO-optimized website content, blogs, and promotional materials.
- Manage YouTube content and support targeted email campaigns.
- Host Instagram Live sessions and promote university visits, student stories, webinars, and recruitment events.
- Monitor social media performance, engagement, and audience trends, recommending strategies for improvement.
- Plan and coordinate virtual and in-person events such as webinars, information sessions, university visits, school presentations, student meetings, recruitment fairs, and pre-departure briefings.
- Organize biannual Fall and Spring Fairs, managing budgets, venues, dates, staffing, logistics, supplies, and inventory.
- Coordinate university office visits, open days, demonstration lectures, application days, alumni meetings, and consultant training sessions.
- Support recruitment tours by registering for fairs, securing additional events, and coordinating staffing and logistics.
- Arrange paid webinars and university-led sessions, gathering content and coordinating promotional activities.
- Research venues, manage event bookings, and ensure events are accurately listed on the company website and internal calendars.
- Build and maintain relationships with high school counselors, colleges, school partners, and law societies.
- Maintain and expand the outreach database to support recruitment initiatives.
- Coordinate school visits, presentations, and webinars while securing new institutional partnerships.
- Support the expansion of recruitment events into new Canadian regions and the US market.
- Manage and grow StudyIN North American social media presence and implement platform-specific growth strategies.
- Monitor comments, direct messages, and audience interactions, responding promptly and professionally.
- Promote university visits, events, newsletters, and student success stories across channels.
- Monitor trends, evaluate campaign performance, and adjust content strategies to improve engagement.
- Respond to Google reviews and maintain accurate review-tracking records.
- Maintain organized marketing folders, promotional assets, scholarship information, university accolades, calendars, timelines, and marketing documents in Google Drive.
- Update recruitment tour spreadsheets, office visit trackers, event calendars, website listings, and calendar invitations.
- Track marketing materials and inventory, coordinating orders for brochures, university guides, and branded supplies.
- Coordinate weekly marketing tasks, content requests, and collaboration between the Marketing Team and Consultants.
- Support feedback initiatives, including service reviews.
- Prepare reports on webinar activity, social media performance, event participation, and other marketing KPIs.
- Recommend improvements to marketing materials, workflows, and event processes to support operational efficiency.