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About the Role
The Senior Associate, Programmatic is responsible for overseeing all day-to-day campaign activity for assigned brands and campaigns, owning account management, service, planning, setup, and activation of programmatic campaigns. This role combines client service, planning, execution, and optimization of client investments across all programmatic channels.
Responsibilities
- Ensure campaign timelines are adhered to at every step of the process.
- Manage campaigns from beginning to end, including briefings, planning, platform setup, and post-reporting.
- Participate in discussions about potential campaigns and attend new campaign briefings.
- Assist agency with RFPs.
- Develop programmatic plans using DSP capabilities.
- Communicate media plan requirements accurately to relevant teams and platforms.
- Work across various platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
- Establish respectful relationships with internal and external teams.
- Use optimization tools to hit performance goals and ensure full campaign delivery.
- Recommend alternatives to achieve delivery when needed.
- Manage and optimize in-house tactics according to best practices.
- Manage pacing, performance, and quality through direct actions or guidance to coordinators.
- Maintain detailed optimization notes and campaign insights.
- Stay informed about the programmatic landscape and partner value propositions.
- Participate and share ideas in client meetings, brainstorms, and presentations.
- Propose new ideas and processes for services, planning, and trading toolkits.
- Mentor and improve team coordinators' skills through vendor meetings and supervision.
- Provide POVs on potential measurement solutions.
Requirements
- Ability to manage multiple priorities, deadlines, and client demands.
- Knowledge of the programmatic industry, including platform pros and cons and inventory sources.
- Understanding of key platform attributes, value, and capabilities (DSPs).
- Ability to rationalize and explain decisions with logic and data.
- Ability to navigate ad-server and ad-verification platforms and pull reports.
- Excellent communication and interpersonal skills.
- Passion for problem-solving and digital media.
- Strong attention to detail.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated ability using Excel, including pivot tables, basic formulas, and visualizations.
Skills
- Programmatic trading
- DSP capabilities
- Client service
- Planning
- Execution
- Optimization
- Account management
- Microsoft Excel (pivot tables, formulas, visualizations)
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 1+ years experience in hands-on programmatic trading
Education Level
- DSP certifications are preferred but not required
Salary/Compensations
- $45,000—$55,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media uses WPP Open and Open Intelligence to show clients where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.