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About the Role
Starcom is seeking a Paid Search Specialist to assist with the day-to-day supervision of client paid search and analytics programs, providing strategic recommendations and performance analysis. This role involves conducting keyword research, managing and optimizing paid search campaigns, analyzing A/B testing results, and presenting findings to clients.
Responsibilities
- Assist the manager with day-to-day supervision of client paid search and analytics programs, including strategic approach, recommendations, and performance.
- Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
- Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
- Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
- Analyze the effectiveness of A/B testing and ad copy variation testing to inform copywriting and landing page strategies.
- Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
- Stay up to date on emerging trends.
- Assist in recommending and executing strategies in support of client goals.
- Interface and present to clients on a regular basis.
- Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics, and Bing Ads.
Requirements
- Minimum 1+ years of Paid Search experience, preferably in an agency environment.
- Strong technical SEM background and proven track record in paid search engine optimization.
- Strong presentation skills, including the ability to communicate complex data in simple terms.
- Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
- Highly organized with a keen attention to detail.
Skills
- Search Advertising
- Google Ads
- Paid Search Campaigns
- Microsoft Excel
- Analytical Skills
- Data Analysis
- Paid Search Strategy
- DoubleClick
- Search Engine Marketing (SEM)
Location
- Windsor
- Toronto
- Montreal
Work Type
- Remote
- Hybrid
- Onsite
Experience Level
- 1+ years
Salary/Compensations
- CAD $45,000 to CAD $50,000
Benefits
- Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
- Extended long weekends throughout the year with an additional day off each long weekend
- Wellness & Tech benefits
- Birthday leave
- Extensive Learning & Development opportunities
- Local and Global Mobility within the Publicis Groupe network
About the Company
- Starcom is a global communications planning and media leader with over 80 years of history.
- The agency is grounded in the principle that people are at the center of all they do, using data and technology to move people and business forward.
- With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
- In Canada, Starcom is part of Publicis Media within Publicis Groupe.
- Starcom has been recognized as Great Places to Work certified three years in a row, ranked in LinkedIn's Top 25 Great Places to Work, and was the 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.
Equal Opportunity
- Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
- They create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness.
- They encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.