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About the Role

As CBC News prioritizes the needs of mobile and streaming audiences and delivers content that aligns with our strategic objectives, we are looking for a Senior Producer of Video Experience to help connect our content with those audiences. You will assign, supervise and develop staff running our priority video channels, with a focus on YouTube, TikTok and vertical video. As a strong editorial leader, you know how to package compelling video and optimize it for audience reach and engagement. You bring a deep understanding of platform behaviours, video formats, publishing best practices, SEO, comments and moderation as well as audience needs and expectations. You can clearly communicate those needs to a news operation producing daily news video. Through assignments, publishing and other editorial work, you ensure accuracy and balance, as well as compelling visual direction and storytelling on CBC News-branded channels. As a strong critical thinker, you make decisions in line with the CBC Journalistic Standards and Practices and the overall audience strategy. You drive the editorial agenda on our video channels by responding to audience needs and trends and innovate to grow the audience. You prioritize the audience’s needs. You inspire others to do the same. Collaborative work is vital in this role as you nurture relationships across the News, Local & Current Affairs division to achieve shared goals. You strengthen our team with inclusive, creative ideas, and encourage open discussions. You care about the people you work with and have a deep appreciation for different perspectives, opinions and experiences. You live and promote the values of diversity and an inclusive and respectful work culture.

Responsibilities

Assign members of the network video distribution team, focusing on priority stories and publication.
Drive video programming decisions for third-party platforms, including breaking news, live coverage, and features.
Lead and optimize the rollout of projects, investigations, and events on YouTube and TikTok.
Conceive and encourage creative pitches.
Contribute to forward planning, including weekends.
Assist with training and staff development.
Produce or publish video content as needed.
Copy edit content to meet JSP and CBC News’ digital standards, optimizing for reach and engagement.
Liaise with other senior producers across the News, Local & Current Affairs division.
Assist in creating, maintaining, and communicating best practices.
Track, interpret, and respond to metrics and audience signals, sharing learnings with colleagues.

Requirements

University degree or equivalent.
Minimum seven years recent experience in a social news environment.
Strong journalistic skills.
High-level knowledge of legal and ethical issues related to journalism.
Ability to assign, manage, and motivate a highly collaborative team, coordinate with other departments, and mediate disputes.
Deep experience and knowledge of social media strategies, metrics, new story treatments, and digital video storytelling.
Extensive knowledge of social media platforms including YouTube, TikTok, and Instagram.
Knowledge and experience using audience-listening and social metrics tools.
Ability to translate audience metrics and listening into actionable editorial decisions.
Substantial experience writing, copy editing, fact-checking, and producing social and video content.
Experience and proven ability to package news stories in compelling and innovative ways.
Experience in producing news video optimized for digital properties.
Ability to manage large volumes of fast-moving information and ensure appropriate direction.
Ability to surface and validate user-generated content and story ideas on social media.
Excellent news judgment and ability to work effectively under 24/7 online newsroom deadline pressure.
Exceptional communication and interpersonal skills.
Leadership based on an open and inclusive mindset with a focus on elevating colleagues' voices.
Knowledge of CBCNews.ca style and Canadian Press style is an asset.
Use of social content schedulers for consistent and efficient distribution.
Photoshop or other image editing software.
Basic video editing.
Candidates may be subject to skills and knowledge testing.
A mandatory Criminal record check.
Other background checks may be conducted based on operational requirements.

Skills

Video production
Content optimization
Platform behaviors
Video formats
Publishing best practices
SEO
Comments and moderation
Audience needs and expectations
Editorial leadership
Critical thinking
Journalistic Standards and Practices
Audience strategy
Editorial agenda setting
Innovation
Audience growth
Collaboration
Relationship building
Inclusive ideas
Creative ideas
Open discussions
Diversity and inclusion
Respectful work culture
Social media strategies
Social media metrics
New story treatments
Digital video storytelling
YouTube
TikTok
Instagram
Audience-listening tools
Social metrics tools
Actionable editorial decisions
Writing
Copy editing
Fact-checking
News packaging
Digital properties optimization
Information management
User-generated content validation
News judgment
Deadline pressure
Communication
Interpersonal skills
Leadership
Inclusive mindset
CBCNews.ca style
Canadian Press style
Social content schedulers
Photoshop
Image editing
Basic video editing

Location

Toronto, Ontario

Work Type

On-Site
Permanent
Full-time

Experience Level

Senior
Minimum seven years recent experience in a social news environment

Education Level

University degree or equivalent

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
We create and tell stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country.
Employees must adhere to the Code of Conduct as a condition of employment.
Employees must inform of any situation that constitutes or could appear to constitute a conflict of interest.

Equal Opportunity

We value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.