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About the Role

FGF Brands is seeking an experienced Retail Media Manager to build and lead commerce media strategies across key retailers in the US and Canada. This role will focus on optimizing media efficiency, expanding household reach, and demonstrating the impact of media investments on sales, with the opportunity to shape a broader media strategy as the business evolves.

Responsibilities

Set the long-term vision for commerce media across major retail networks, tied to household penetration and brand growth goals.
Build annual and quarterly media strategies that align brand objectives with customer plans.
Shape the broader media roadmap, including planning, buying, and measurement processes.
Develop and implement strategies based on retail media, AI, and new network trends.
Manage the commerce media budget, optimizing for CPA and new household acquisition.
Lead strategic conversations with retail media networks, negotiating terms and building joint business plans.
Collaborate with creative and media agency partners to ensure integrated media plans.
Align with Sales, Brand, and Shopper Marketing teams for consistent shopper messaging.
Own the media measurement framework, focusing on CPA, household penetration, and incrementality.
Design and execute incrementality tests to validate business growth.
Translate results into clear recommendations for senior leaders and reallocate budget based on data.
Elevate media thinking across the team and the wider business.

Requirements

5+ years of CPG experience, preferably as a Brand Manager or eCommerce Sales Manager.
A commercial mindset with an understanding of P&Ls, trade, and media's impact on sales and household growth.
Working knowledge of retail media networks (e.g., Walmart Connect, Kroger Precision Marketing, Loblaw Advance, Instacart Ads).
Fluency with CPA, HHP, and incrementality, or a strong willingness to master them.
Experience leading agencies or external partners and holding them accountable for business outcomes.
Ability to translate data into a clear point of view and defend it with stakeholders.
Some travel required (15%) within Canada and the USA.
Role requires 3 days per week on-site at Head Office.

Skills

Commerce media strategy
Media planning and buying
Budget management
Agency management
Data analysis
Performance measurement (CPA, HHP, incrementality)
Retail media networks
Cross-functional collaboration
Strategic thinking
Communication

Location

Canada
USA

Work Type

Hybrid
On-site

Experience Level

5+ years of CPG experience

Education Level

Degree in Marketing, Business or a related field, or equivalent experience.

Benefits

Competitive Compensation
Health Benefits
Generous flexible medical / Health spending account
RRSP program
Tuition reimbursement
Discount program

About the Company

FGF Brands believes in Home Grown Talent and accelerated career growth with leadership training.
Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of.
We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.

Equal Opportunity

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.