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About the Role

The AI Engagement and Communications Lead will integrate AI into Fremantle's operations by inspiring and engaging employees globally. This role involves building AI visibility, translating tools and successes into understandable narratives, and serving as the communication hub for a new AI operating model. You will ensure effective information flow across various AI governance forums, enabling the sharing of local successes and central support.

Responsibilities

Own the communications plan for the AI operating model, defining information needs for each forum.
Facilitate bidirectional information flow: regional progress upwards, decisions and support downwards.
Produce plain language updates for the Executive Committee and Territory CEO’s committee.
Provide updates on the product development lifecycle and maintain visibility of key initiatives.
Own the global AI communications plan, including campaigns, announcements, and regular updates.
Translate AI capabilities into accessible messages and practical examples for diverse audiences.
Build and manage channels for AI visibility, such as intranet content and newsletters.
Collaborate with senior leadership to position AI as a strategic priority and set expectations for leaders.
Partner with HR and leadership to develop incentives for AI prioritization.
Identify and address leadership gaps in AI understanding and capability through guidance and resources.
Develop and guide organization-wide initiatives to encourage AI development and participation.
Facilitate easy access to information on available AI tools, vendors, and approved solutions.
Document and promote local AI use cases and successes for cross-regional adoption.
Maintain awareness of relevant vendor and partner activities.
Develop and execute a strategy for AI literacy, including campaign materials and training resources.
Grow and support the network of AI champions for local peer-to-peer learning.
Integrate responsible AI use, governance, and guardrails into all training and communications.
Identify opportunities for scaling proven AI tools and run targeted adoption pushes.
Define and report on adoption and engagement measures.
Gather frontline feedback to refine communication strategies.
Capture and report regional challenges and blockers to AI leadership with clear impact assessments.
Close the loop with regions on resolved issues.

Requirements

Significant experience leading internal communications, engagement, change management, or digital adoption programs in a complex international organization.
Proven track record of influencing senior leaders, building commitment, and translating strategic priorities into action.
Experience supporting technology or AI adoption is an advantage.
Experience writing for senior audiences, including executive committees and boards.
Ability to translate complex updates into concise, decision-ready briefings.
Excellent writing and storytelling skills with a record of multi-channel campaigns that changed behavior.
Experience engaging a distributed, global audience across cultures, time zones, and functions.
Confident facilitator of workshops, showcases, live sessions, and senior governance meetings.
Experience running the rhythm of a governance forum (e.g., secretariat, chief of staff, program office).
A data-informed approach, including defining measures, running pulse checks, and adjusting based on learning.
Practical fluency with AI tools and a strong curiosity for continuous learning.
Ability to explain AI simply and credibly without needing to be an engineer.
Strong stakeholder management skills with executives, creative teams, legal, and regional leaders.
Experience in media, entertainment, or production environments is desirable.
Experience building or running a champion or advocate network is desirable.
Familiarity with AI governance, responsible use, and data protection is desirable.
A strong grounding in brand marketing and campaign design is desirable.
Additional languages are desirable.

Skills

Internal Communications
Engagement
Change Management
Digital Adoption
Influencing Senior Leaders
Strategic Planning
Technology Adoption Support
Executive Writing
Briefing Preparation
Storytelling
Multi-channel Campaigns
Behavior Change
Global Audience Engagement
Facilitation
Workshop Delivery
Governance Forum Management
Data Analysis
AI Tool Proficiency
AI Literacy
Stakeholder Management
Brand Marketing
Campaign Design

Location

Global

Work Type

Full-time

Experience Level

Significant experience leading internal communications, engagement, change management or digital adoption programmes
Experience supporting technology or AI adoption would be an advantage
Experience writing for senior audiences
Experience engaging a distributed, global audience
Experience running the rhythm of a governance forum
Experience in media, entertainment or production environments is desirable
Experience building or running a champion or advocate network is desirable
Familiarity with AI governance, responsible use and data protection is desirable
A strong grounding in brand marketing and campaign design is desirable

About the Company

Fremantle is a powerhouse in the TV and Film industry, creating, producing, and distributing Entertainment, Drama & Film, and Documentaries globally.
We produce critically acclaimed dramas, award-winning films, and popular entertainment shows with global appeal.
Our purpose is 'Creating the Extraordinary, Together,' telling stories that connect people worldwide and reflect global diversity.
We aim to engage and inspire audiences through compelling entertainment.
We foster an inclusive environment by bringing together people from diverse backgrounds and cultures.
We are committed to creating opportunities for talent and being inclusive in all our endeavors.