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About the Role
VML Canada is seeking a motivated CX / CRM Strategist to join their CX team, focusing on creating complete customer experiences for Canadian and American clients. This role involves collaborating across brands to solve business problems through empathy and innovation, with an emphasis on digital experience planning and a foundational knowledge of CRM.
Responsibilities
- Dig into the category, customer, and business by reviewing data, analyzing competition, running surveys, and interviewing stakeholders or audience members.
- Solve problems by considering the brand's context, translating insights into valuable opportunities and impact.
- Act as a reliable source of insight to keep teams honest and focused through presentations, reviews, and documentation preparation.
- Collaborate with brand strategists, designers, copywriters, account leads, and clients for optimal results.
- Stay informed about innovation, brand, and culture to share with teammates.
- Evaluate the performance of previous launches to ensure continuous improvement.
Requirements
- 3 to 5 years of experience in strategic roles such as Digital Strategy, UX, Product, CX, Service Design, and/or CRM Strategy.
- Knowledge of and/or experience with marketing fundamentals (e.g., personas, brand positioning), user experience, and key components within brand ecosystems (AI, CRM, CMS, membership).
- Preparedness to discuss personal motivations, learning goals, POV on the future of brand experience, and approach to client problems.
Skills
- Digital experience planning
- CRM
- Empathy
- Innovation
- Data review
- Competitive analysis
- Surveys
- Stakeholder interviews
- Insight translation
- Presentation
- Documentation
- Collaboration
- Brand strategy
- User experience
- Product strategy
- Service design
Location
- Canada
- USA
Work Type
- 1 year contract
- Hybrid
Experience Level
- 3 to 5 years
Salary/Compensations
- $65,000—$115,000 CAD
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work and ranks among the world's leading creative companies.
- VML's global network spans 55+ markets.
- VML is part of WPP, a trusted growth partner for leading brands.
- WPP utilizes an agentic marketing platform, WPP Open, combining media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.