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About the Role
VML Canada is seeking a motivated CX / CRM Strategist to join their CX team, focusing on creating complete customer experiences for Canadian and American clients. This role involves collaborating across brands to solve business problems through empathy and innovation, with a need for digital experience planning and a base knowledge of CRM.
Responsibilities
- Dig into the category, customer, and business by reviewing data, analyzing the competition, running surveys, and interviewing stakeholders or audience members.
- Solve problems by considering the brand's world, translating insights into valuable opportunities and impact.
- Act as a consistent, reliable source of insight to keep teams honest and focused through presentations, reviews, and documentation preparation.
- Collaborate with brand strategists, designers, copywriters, account leads, and clients for optimal results.
- Stay informed about innovation, brand, and culture to share with teammates.
- Evaluate the performance of previous launches to ensure continuous improvement.
Requirements
- 3 to 5 years of experience in strategic roles like Digital Strategy, UX, Product, CX, Service Design, and/or CRM Strategy.
- Knowledge of and/or experience with marketing fundamentals (e.g., personas, brand positioning), user experience, and key components within brand ecosystems (AI, CRM, CMS, membership).
- Prepared to discuss your motivations, learning goals, POV on the future of brand experience, and approach to client problems.
Skills
- Digital experience planning
- CRM
- Empathy
- Innovation
- Data analysis
- Competitive analysis
- Survey design
- Stakeholder interviews
- Brand strategy
- User experience
- Presentation skills
- Documentation
- Collaboration
- Communication
Location
- Canada
- USA
Work Type
- 1 year contract
- Hybrid
Experience Level
- 3 to 5 years
Salary/Compensations
- $65,000—$115,000 CAD
About the Company
- VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
- VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners.
- VML's global network is powered by 26,000 talented people across 55+ markets.
- WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
- WPP's agentic marketing platform is WPP Open.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.