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About the Role
VML Canada is seeking a motivated CX/CRM Strategist to join its growing CX team. This role will create comprehensive customer experiences for Canadian and US clients, focusing on digital experience planning and foundational CRM knowledge. You will collaborate on a portfolio of brands, solving real-world business problems with empathy and innovation.
Responsibilities
- Conduct category, client, and market research through data review, competitive analysis, surveys, and stakeholder/audience interviews.
- Develop solutions that consider the brand's ecosystem and translate research into actionable opportunities.
- Serve as a reliable resource, providing insights to keep teams focused during presentations and documentation.
- Collaborate with brand strategists, graphic designers, copywriters, account managers, and clients to achieve optimal results.
- Stay updated on innovations, brands, and culture to share knowledge with colleagues.
- Evaluate the performance of past launches to ensure continuous product improvement.
Requirements
- 3-5 years of experience in strategic roles such as digital strategy, UX, product, CX, service design, or CRM strategy.
- Familiarity with foundational marketing concepts (personas, brand positioning), user experience, and key elements of the brand ecosystem (AI, CRM, CMS, subscription).
Skills
- Digital experience planning
- Foundational CRM knowledge
- Research
- Analysis
- Collaboration
- Communication
Location
- Canada
- US
Work Type
- Contract
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $65,000—$115,000 CAD
About the Company
- VML is a global creative agency that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is recognized for its innovative work and is consistently ranked among the top creative companies worldwide.
- The VML global network spans over 55 markets.
- VML is part of WPP, a global partner for growth trusted by the world's leading brands.
- WPP leverages media intelligence, data-driven solutions, creativity, production, enterprise solutions, and expert strategic counsel.
- WPP is the trusted partner of the world's most recognized brands.
- WPP helps clients navigate change, seize new opportunities, and achieve transformative growth.
Equal Opportunity
- At VML, we are committed to fostering an inclusive and stimulating work environment that also allows for career advancement.
- Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
- Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction.