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About the Role
The Programmatic Coordinator assists with day-to-day campaign activities for assigned brands and campaigns, working with the Programmatic Manager on setup and activation. This role involves developing relationships with agency partners and internal teams, utilizing multiple programmatic platforms to develop, activate, and report on digital media campaigns, and optimizing client investments for impactful results across all programmatic channels.
Responsibilities
- Ensure campaign timelines are adhered to at every step of the process, including plan deadlines, creative trafficking, and go-live dates.
- Participate in discussions about potential campaigns and attend new campaign briefings.
- Ensure all media plan requirements are correctly communicated to relevant teams and accurately entered into appropriate platforms.
- Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
- Establish respectful relationships with internal and external teams.
- Use optimization tools and resources to achieve performance goals, ensuring full campaign delivery and recommending alternatives when needed.
- Maintain regular and detailed optimization notes and campaign insights.
- Learn the programmatic landscape and partner value propositions.
Requirements
- Ability to manage multiple priorities, deadlines, and account demands.
- Introductory knowledge of the programmatic industry, including pros and cons of key platforms and understanding of inventory sources (exchange, PMP, Deal, Programmatic Guaranteed).
- Understanding of key attributes, value, and capabilities of major DSPs such as DV360, The Trade Desk, Xandr, and Amazon.
- Ability to navigate ad-server and ad-verification platforms and pull reports as needed.
- Excellent communication and interpersonal skills.
- Passion for problem-solving and digital media.
- Strong attention to detail.
- Strong time management skills.
Skills
- Programmatic trading
- DSP platforms (DV360, The Trade Desk, Xandr, Amazon)
- Ad-server platforms
- Ad-verification platforms
- Communication
- Interpersonal skills
- Problem-solving
- Attention to detail
- Time management
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Entry-level
Education Level
- DSP certifications are preferred but not required
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP is the creative transformation company, using the power of creativity to build better futures.
- WPP Media is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
- At WPP Media, we believe in the power of our culture and our people, which elevates us to deliver exceptional experiences for both our clients and each other.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.